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35 Reviewer-Beloved Beauty Finds Under $25 Destined To Become Your New Favorites
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. Before you splurge on high-end brands, I think you should know that these affordable options exist. Promising review: "I am obsessed with this! From the first pump, you can tell this isn’t your average body oil. It has a silky, lightweight texture that absorbs beautifully into the skin without leaving that greasy, sticky feeling some oils do. My skin instantly feels soft, smooth, and nourished. The scent is luxurious and comforting — soft, slightly sweet, and just the right amount of fragrance that lingers without being overpowering. It truly lives up to the 'cashmere' name — my skin feels pampered and velvety all day long. I especially love using it right after a shower; it locks in moisture and gives my skin a subtle glow. It’s also perfect for layering under lotion for that extra hydration boost during dry seasons." —The Curious Vine Get it from Amazon for $12.98 (also available as a shave oil!). Check out a TikTok of the Medicube toner pads in action. Promising reviews: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L "What is this miracle in a jar?! The way my skin is so smooth right after the first use is [wild]. I will buy these for the rest of my life as long as I am breathing. This is now my FAVORITE skin product besides my sunscreen. Love, love, loooove" —Ryan M. Get a 70-pack from Amazon for $18.90 (available in six other styles). Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline Get it from Amazon for $4.66 (also available in multipacks). If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks!! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products. Promising review: "These face clothes are on repeat order for me! The size is perfect – larger than other brands, no smell at all, and I love how environmentally friendly they are! Since I switched over to the disposable clothes instead of a rag, my skincare routine has been upgraded to a whole new level and the effectiveness of them has decreased my breakouts! The quality and quantity for price is on point." —Daniel Get a pack of 60 from Amazon for $9.95. Check out a TikTok of Gold Bond in action. Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang Get it from Amazon for $11.97 (also available as a three-pack). The brand recommends applying twice a day for best results! Read more about how Q10 benefits the skin from the National Library of Medicine. Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan This is designed for curly hair types. Reviewers with everything from 3a to 4c hair types say it worked for them! Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa Get it from Amazon for $4.22 (also available as a two-pack). Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian Get it from Amazon for $5.48 (also available as a two-pack). Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda Get it from Amazon for $9.99 (also available as a two-pack). Check out a TikTok of the marshmallow lip treatment in action. Promising review: "My new must-have! My number one go to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi Get it from Amazon for $4.49 (also available in Strawberry Acai and in bundle packs). You can read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "This product does what it says it does! And it's very reasonably priced. My eyes are often irritated and puffy from allergies, and this product is so cool and soothing! I especially love the effect in the mornings as it 'wakes' my eyes. Also very moisturizing. I've noticed that my under-eye area looks much smoother, and under-eye darkness has definitely faded a bit. You only need a small bit of product. The price is so reasonable that you can certainly afford to try it...I think you'll be glad you did. I'll continue to purchase this as I consider it nothing short of a miracle!" —mlwtennessee Get it from Amazon for $5.97 (also available in multipacks). Check out a TikTok of the brightener in action. BuzzFeed Shopping editor Heather Braga had this to say: "The color-adaptive formula is designed so that one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me." Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder Get it from Amazon for $6 (available in four shades). The shade Cheers to No Smears is featured above on the left, and the shade Fast Foodie is featured on the right. Promising reviews: "Actually DID dry quickly. Most Quick Dries are usually still a bit tacky, but I felt confident this was set after only a few minutes. Went on smoothly and used two coats. Doesn’t rub off and didn’t chip/scrape off easily. I have used it three or four times now and it hasn’t dried out or clumped. I will definitely be trying other colors of this in the future." —Basa "This polish dries so quickly and it is hard to smudge up, which I love. The finish is nice, and it lasts longer than many other quick-dry polishes I have used." —Natalie S. Get it from Amazon or Target for $9.99 (available in many shades). Read more about how dry brushing exfoliates and helps promote circulation at Cleveland Clinic. And read more about lymphatic drainage at the Cleveland Clinic, too. To use, use gentle, stroking motions in an upward direction following lymphatic pathways. Promising review: "I use it with my cleanser and sometimes with facial oil, and my face feels way cleaner and smoother after. It gives a nice massage feeling, especially around the jawline and cheeks. After a few uses, my face looked less puffy and more refreshed. The shape is perfect for the face, easy to hold, and the case is great for keeping it clean. Simple, effective, and feels way more expensive than it is. Definitely recommend if you want to level up your skincare routine." —Edwar Gomez Get it from Amazon for $9.99 (also available as a two-pack). Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Check out a TikTok of the biotin shampoo in action. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard "After undergoing a procedure at the salon that left me with bald spots and hair loss, I was desperate for a solution. That's when I started using this oil and I noticed a significant difference in my scalp and hair growth. My hair has become healthier and stronger than ever before. Trust me, this oil really works miracles! I highly recommend this oil to anyone facing similar hair problems." —lizzy fernandez Promising reviews: "This oil smells AMAZING. I got one as a gift, and once I smelled it, I bought three more myself. It lasts throughout the whole day, and I get lots of compliments on it. I love how compact it is, you can put it in your purse or luggage very easily. It is warm and very vanilla-y. This is definitely a 10/10." —Ari R. "First seen on TikTok. This is a perfect travel size, great price, and love this design on the smaller bottle. Scent is very feminine, soft, vanilla, creamy, milky, and very long lasting. Got sooo many compliments and lasted the whole day!!!!" —kysha Shante Check out a TikTok of the E.l.f. tubing mascara in action. My colleague Emma Lord can vouch for this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon or Ulta for $8 (available in three shades). Reviewers with fine/straight and thick/curly hair types say it works for them! Check out a TikTok of the Kitsch clip in action. Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more. Promising review: "Just got this today and I love it! I needed something that would keep my hair up, but not pull and not pull it out when I removed it, as well as something that was comfortable and safe to wear while driving. I haven’t driven with it in yet BUT, I am lying in my bed, on my iPad with my head in the pillow and am very comfortable. My new holy grail for putting my hair up. Could not be happier! My hair is long, and moderate thickness, and it holds beautifully." —Kimberley A. Get it from Amazon for $7.99+ (available in three sizes and five colors). Promising review: "I’m 28 years old, and I've started to notice my teeth lose their whiteness. The dentist was an expensive option, so I opted for this teeth-whitening pen for a fifth of the cost. I noticed positive results after the first application. Within a few weeks, my teeth were noticeably brighter. I’ve never been happier with a product from Amazon. I will definitely be telling my friends about this miracle pen!" —Jesse Get a two-pack from Amazon for $15.25+ (also available in packs of four or individually). Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I'm just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It's perfect for days when I want a little something without doing a full face of makeup. Plus, it's great for touch-ups on the go." —J.P. Get it from Amazon for $6.97 (available in eight shades). Billion Dollar Brows is a small business that specializes in beauty products. Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer Get it from Amazon for $12.99 (available in four shades and multipacks). Promising reviews: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May "This was the back acne answer I had been searching for for over almost 10 years now! I have struggled with back acne since I started playing sports in high school. I went to the dermatologist, different soaps, changed my shower routine and nothing worked, till this. Someone on TikTok said to put this in a spray bottle and spray in your back after every shower and it worked! This is now part of my daily routine!" —Nadia S. Get it from Amazon for $9 (available in two sizes and as a two-pack) Check out a TikTok of the acne-banishing body spray in action. Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa Get it from Amazon for $14.87 (also available as a two-pack). Reviewers with everything from straight/fine hair to thick/curly hair say it works for them. Promising review: "Wow! I have waist-length 3C curly color-treated hair that’s usually a nightmare to deal with in the summer and this stuff is a game-changer. My hair is silky, my curls are defined, it dried in like half the usual time…seriously impressed!" —Stavana Jubinsky Peach Slices is a part of the skincare company Peach & Lily, which was founded by celebrity esthetician Alicia Yoon. It prioritizes vegan beauty products and recyclable packaging. They plant a tree for each order and have sent some proceeds to Restore NYC since 2016. Check out a TikTok of the acne spot dots in action. Promising reviews: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain." —Savannah Wilson "So I have been using these for about a year now. I have tried Mighty Patch and a few others, [but] none I feel really worked or worked as well. This product is MY GO-TO and I have turned so many others to it." —Melodie G Get a 30-pack from Amazon for $4.88 (also available in a 60-pack). Check out a TikTok of the nail glue in action. Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you beat that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming Check out this TikTok of the blackhead scrubber. Promising reviews: "I saw this on TikTok, it works great so far." —MarMarManuel "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust Get it from Amazon for $12.50 (also available as a two-pack). Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz! Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. Promising review: "My hair, when wet, tangles so easily. I couldn’t tell you how many knots I’ve tried to rage comb out, nor could I tell you how many different brands I’ve tried. I have fine, dense hair, and this product doesn’t weigh it down at all. This stuff works like magic, and as a bonus, it’s so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." —Mary Sutton Check out a TikTok of the Blur-fection Longwear Loose Setting Powder in action! Promising review: "This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McGrath Get it from Amazon for $12.97 (available in four shades). Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago Makup Beauty is a small business that specializes in makeup products. Promising review: "I’m obsessed with this product. I have my brows microbladed but I love the look of the bushy laminated brows and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun, which is humid and these brows didn’t move. Highly recommend!!" —Tammy J Reviewers with wavy, curly, and coily hair types say it works for them. Psst... it comes with a comb, and two other brushes! Promising review: "I have not tried the name-brand brush, but grabbed this one to see if the design worked for my hair. Holy defined curls, Batman! I styled pretty much as usual, but used the brush to distribute the product (I use Innersense gel), lifting at the roots and letting the curls bounce after I released. This photo is after breaking the cast with some hair oil. My curls are never this defined. Don’t think twice about it: your curls need this brush." —Natalie Gonzalez Get it from Amazon for $8.49 (available in four colors). Promising review: "I have very thin and light body hair so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it, it's amazing! I also have very sensitive skin and this mitt doesn't leave my skin irritated at all." —Kat Get it from Amazon for $11.39 (available in five colors and as a two-pack). Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review: "I love love love this body wash. It smells SO expensive and like a luxurious perfume without being too much — still very much gentle but long-lasting at the same time. Delicious spicy scent that's also delicate. It really made my skin feel smooth and soft after use with good moisture level. Totally useful. Good for my sensitive skin. Large bottle and easy-to-use pump. I will 100% buy again!" —Jordan Alderon Get it from Amazon for $12.99 (available in four scents and as a two-pack). * *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware * Helpful Products For People Who Think They Suck At Makeup * Beauty Products So Good, Reviewers Say They “Can’t Live Without” Them * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart. Reviews in this post have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Courtney Lynch has spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.