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43 K-Beauty Products So Magical, They Should Have Pixie Dust Included In The Ingredients List
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. “Glowy, brightening magic in a jar!” —A reviewer after using this golden capsule face moisturizer. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores. As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍 Promising review: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now, and it continues to cleanse my skin AMAZING. It melts makeup and clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo." —rexichor Get it from Amazon for $17.69 (also available in a mild formula for sensitive skin). Promising review: "Let me tell you, I have awful blackheads, and this helped clean them out and made them a lot smaller. I love this stuff. I pair it with the oil cleanser (from the same brand and line), and they did wonders for my skin! I recommend it if you have clogged pores and blackheads." —Nabi Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase them for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slightly sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother, and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi Get it from Amazon for $19.90 (available in four other styles). Reviewers do say it has a bit of...spice...to it. So if you experience a tingling sensation, that's totally normal! Some people also said the closer you get to the bottom of the tube, the harder it is to get the product out — I recommend grabbing this squeezer to prevent that from happening! Promising reviews: "At first, I was kind of skeptical. But after a week of using it, there is a difference. The age beige is disappearing; my teeth are much whiter and on the way to being much brighter. My breath is much fresher and without my buds being tasteless. Yes, it does taste and even smell like Pepto Bismol — but it's absolutely magical. No more regular toothpaste that absolutely does nothing but leave an unpleasant scent in your mouth as if you didn't brush." —Angelique Cox "I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments, and yet my teeth were still yellow and felt stained. It’s been a few days, and my teeth already look at least seven shades lighter. There are so many toothpastes that say 'whitening' and don’t do the job, but this one ACTUALLY whitens, which feels like a rare find. It’s also minty, and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results." —Alexis Myer Promising review: "I'm very impressed by this product. It works like a charm. I was worried it would weigh down my thin hair and make it oily (my hair gets oily by the end of the day!), but it does not. I apply just one squirt to the palm of my hand, rub, and apply lightly mid-way down to the ends (stay away from the roots), and it works great. Generous size, will last a few months. Controls my frizz great and helps make my hair soft. Highly recommend. I am very happy with the results." —Malecka03 This serum also offers heat protection up to 446 degrees Fahrenheit, so it's great to apply before any heat styling. Plus! Reviewers compare this to the $46 Gisou hair oil! Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2c hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful! Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein Get it from Amazon for $18.99 (available in two sizes and five other formulas). Y'alllll...when I tell you this powder does absolutely everything a setting powder should do, I'm not exaggerating. I was, indeed, influenced by TikTok to buy this (and it was actually somewhat of a ~gateway product~ for me — I started giving trending TikTok products much more credit after this). I've tested this out in all kinds of events and in varying climates. I'm talking clubs, formal events, brunches, and anything from hot, humid days to cold, dry weather. This checked all the boxes every time. It kept my skin blurred all day, it didn't feel dry, it didn't get cakey, and it made my under-eye area look soft and *bright*. 10/10, no notes! Promising review: "My skin is on the oilier side, and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly on top of my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto Get it from Amazon for $22 (available in 10 shades, a larger translucent size, and a mini trio) Check out a TikTok of the wrinkle balm in action. Promising review: "OK! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy Get it from Amazon for $22.99+ (available in seven formulas). Promising review: "I’ve been using this cream for a while now, and it has become an essential part of my skincare routine. The texture is lightweight yet very moisturizing, and it absorbs quickly without leaving a greasy feeling. What I love most is how calming it is on my skin — it really helps reduce redness and irritation while keeping my face hydrated all day. I’ve noticed my skin feels softer, looks healthier, and has a nice natural glow after consistent use. It works beautifully under makeup and doesn’t cause any breakouts, which is a huge plus for me since my skin can be sensitive. Also, I appreciate that it’s vegan and formulated with gentle ingredients. I highly recommend it for anyone looking for a reliable daily moisturizer, especially if you struggle with sensitivity or dryness." —Darwin Deroy Get it from Amazon for $9.90+ (available in three sizes). While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing. Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement in my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs Honestly, I don't think TirTir is ever getting rid of me. I have a particularly oily T-zone, and I've noticed that this setting spray truly does help control excess sebum and keeps my forehead from looking like a glazed donut. It also leaves a natural satin finish with a soft sheen, which I LOVE. As someone who is way too lazy for touch-ups when I'm out and about, I appreciate that my glam stays locked👏 in👏 with this. Promising reviews: "I swear to you, this stuff is magical. My makeup never budges when I use this, and I don’t have to use that much. You can take it off with micellar water pretty easily, but I’m telling you I have ugly cried with this over my makeup, and my makeup stayed. the. same. It’s the best. It also has the nicest bottle; it sprays really evenly over your face, and if it has any flaw, it’s probably that it makes your makeup a little too dewy, but I usually use a little powder over the parts of my face I don’t want to be highlighted, and it works like a gem. Also definitely blurs my makeup very well. 10/10 would recommend!!!!" —Jennifier Moore "I've fallen in love with this setting spray. It leaves the skin looking fresh, not shiny. It locks in makeup. The nozzle provides a very fine mist. I think it's replaced my Urban Decay All Nighter setting spray." —Michelle Get it from Amazon for $15 (also available in a semi-matte version). Etude, a South Korean cosmetics brand based in Seoul, celebrates beauty and aims to provide both makeup and skincare products that are beginner-friendly. Make sure to shake before using and apply to areas that will be exposed to UV rays. That's me in the pic shown above! Although I was in the chilly Swiss Alps, that sun was *strong*. And when I tell y'all, I am picky with sunscreen... I am PICKY. No matter what, it has to be lightweight, non-greasy (my oily skin doesn't need any help looking shiny lol), virtually invisible on my skin, and it has to work well as a base layer for other products like tinted serums and foundation. I found my perfect match in this sunscreen. It protects my skin while still letting it breathe and allowing its natural glow to peek through. It also dries down to a *true* silk-matte finish and mixes super well with your daily moisturizer! Promising review: "I’ve been using this sunscreen for a long time, and I always end up coming back to it. The texture is very lightweight and fluid, absorbs quickly, and doesn’t leave my skin feeling heavy or greasy. It blends easily, leaves no white cast at all (which is extremely important to me), and works perfectly under makeup. I have sensitive, dry skin, and this sunscreen has never irritated me or caused breakouts. What I really appreciate is how comfortable it feels throughout the day. It doesn’t pill, doesn’t sting my eyes, and it gives a natural finish that looks good whether I’m wearing makeup or not. It’s one of those products you can apply in the morning and forget about because it just does its job quietly and well. I’ve tried many sunscreens over the years, especially Korean ones, and this is one of the most consistent formulas I’ve used. For the price and quality, it’s absolutely worth it, and I would repurchase it without hesitation. There’s really no excuse not to wear sunscreen when products like this exist." —Marcela Get it from Amazon for $18.99 (also available in a stick version). Promising review: "I've been using this stick sunscreen for almost two months now, and I absolutely love it. It's incredibly easy to apply and doesn't feel greasy or heavy on the skin. One of the best features is that it goes on clear, so there's no worry about a white cast or altering your makeup. Plus, it's perfect for reapplying throughout the day, even over makeup. The convenient, portable design makes it easy to carry with you wherever you go. Highly recommend!" —Hoda Promising review: "For years, I have struggled with back acne. I was a field hockey goalie in high school (gross, sweaty pads on my body) and played lacrosse in college (constant sweating under the hot Florida sun). Even after college, my back acne continued and left scars. Now I’m 25 and still work out a lot, so my back acne is persisting. All I ever wanted to do was wear a low open-back dress and feel comfortable. And unfortunately, I don’t have health insurance, so going to the dermatologist was out of the picture. About to give up and get laser treatment for my back, I ran across this wash and decided to give it a try. And WOW. I actually wish I had taken a before picture. Now I NEVER get back breakouts, and it’s even healed some of my scarring! I’m so happy I found this product!! I wish I had found it years ago!" —joanna youssef Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona Get it from Amazon for $19 (also available in three other formulations). Promising review: "I started using this cleanser after I completely ruined my skin barrier from trying too many products, and it’s been a total game-changer. It’s incredibly mild, smells amazing, and leaves my skin feeling clean without any dryness or tightness. The texture is fun to use, foams up easily, and a little goes a long way. I have sensitive skin, and this cleanser has helped me rebuild my barrier without causing any irritation. My skin feels soft, balanced, and healthy again with no breakouts, blemishes, or pimples at all. I actually came across this at Olive Young in Korea, where it was recommended to me, and I later learned it’s become quite popular among Korean influencers… I can see why! This cleanser turned out to be exactly what my skin needed! And I’m looking forward to seeing how well it works in the dry winter. I genuinely can’t wait to try more products from Arencia!" —Doriane Get it from Amazon for $17+ (available in two sizes and five styles). Soko Glam is an Asian-owned business based in New York City. It was founded by a wife and husband team, Charlotte and Dave Cho, who curate the products on Soko Glam by traveling regularly to Seoul to scour the Korean skincare market. Promising reviews: "I absolutely love this eye cream! I have a dry skin type and am prone to darkness under my eyes when I’m tired. After I use a small amount, my under-eye area glows and feels so hydrated. I am on my second jar and will absolutely repurchase it!" —Makayla "I really wanted an inexpensive eye cream just to moisturize and keep my skin feeling soft and subtle during winter. This did the trick. I've bought it over and over again." —Mary Get it from Amazon for $22.99 and Soko Glam for $27.60. It also helps temporarily tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration. Promising review: "This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rear view mirror, and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it’s more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don’t get much product, but you don’t need to use much either, and it’s not like it’s expensive. Definitely worth it if a product actually DOES what it claims it’ll do!!! Buy it!" —Joseph S. Get it from Amazon for $11.99 (also available as a collagen eyestick, a peptide eyestick, and in multipacks). Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. Promising review: "I’ve been using this rosemary root enhancer for a few weeks and really like how light and refreshing it feels on my scalp. The spray absorbs quickly, doesn’t feel greasy, and leaves my hair feeling clean and hydrated. I’ve noticed less shedding and my scalp feels healthier overall. The rosemary scent is natural and not overpowering. It’s very easy to apply daily, and I appreciate the clean, plant-based formula. Hair growth takes time, but so far this product has helped improve scalp condition and made my hair feel stronger at the roots. I’m happy with it and will continue using it." —Shohida Get it from Amazon for $17.64 (also available as a two-pack). Check out this TikTok of the foundation in action. Promising reviews: "This cushion exceeded my expectations! The coverage is flawless but still feels light on the skin. It blurs imperfections and evens out my tone without looking cakey or dry. I love how long it lasts — my makeup stayed intact through a full day of errands and humidity. Shade #29 is a beautiful match for my neutral undertone, and the compact is sleek and travel-friendly. Definitely a new favorite in my routine." —Tina "I LOVE this mini compact. It dries like a dream and is really great for those who love minimalist makeup. It hides bags, blemishes, dark spots — you name it! No need to carry my entire vanity on vacation, I’ll just be taking this and some setting spray. [I was] skeptical at first of trying a Korean foundation on darker skin, but it’s beautiful. Hope all tan baddies definitely give this a try! Looks and dries like healthy skin, doesn’t look superficial or textured, and adds a healthy dew to the skin. As for longevity, I believe [that on] a regular day of work and home, it stays put and looks just as good as when you originally put it on. If you plan on sweating or working out, of course, use a setting powder upon application, but it’s a dream to work with and easy for beginners in makeup." —Slinky Get it from Amazon for $25 (available in two sizes and 31 shades). I've been using this serum for about eight months now and cannot say enough good things about it. I got the "glow" serum (I love that there are different options for different skin concerns), and it continues to minimize my pores and makes my skin look plumped and radiant! Promising reviews: "Aesthetician approved! Been using this product for about four months, and I’m loving it. There’s no smell and does not cause any redness or irritation to my face….and I have a sensitive face." —NOLA70 "Y'all, I just discovered this serum, and let me tell you, it's the real MVP! As someone who's been battling uneven skin and dark spots like a pro wrestler, this serum is the hero I never knew I needed. The rice water and alpha-arbutin? It's like a one-two punch of skincare magic! My skin is glowing like a firefly after a night out. And those pesky lines and wrinkles? They're running scared, girl! This serum is so lightweight, it's like wearing nothing at all. It plays nice with my sensitive skin and even looks fab under makeup. I'm talking glass skin realness! If you want a serum that's gonna make your skin look like a million bucks, get on this Beauty of Joseon train! It's a solid 5 stars from me. My skin has never been happier!" —Lunari Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that kept regrowing, [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie Get it from Amazon for $23 (also available in four other styles). Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El Get a pack of 70 from Amazon for $18.90 (available in six other styles). Promising reviews: "I’m not great at makeup, but I wanted something to add to my eyes, and this was the perfect choice. It's super easy to apply, blend, it dries quickly, and gives a great pop of color and sparkle to my makeup." —Danni "I recently bought this product, and I fell in love with it. This glitter will last on my eyes longer than any other product I’ve bought. I like adding it to my inner corner. When I wear it out, I will get at least one compliment when I go out. 10/10 recommend." —Zaira Herrera SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Promising reviews: "I seriously am a believer in this whole line! I have turned family members, coworkers, and friends into using this product!!! I would always get cystic acne on my face. Since using the serum and essence, I hardly have breakouts, I have clearer skin, and less scarring! I LOVE this stuff and will buy it forever. :) Oh, and the smell is amazing!!!" —Tiffany "I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! For the past few years, I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated, and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated, and glowing! I’m sold! If I could give it 10 stars, I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer! Promising review: "I have pretty bad eczema and sensitive skin, so I was a little worried about it, but this was probably one of the best decisions I've made in a long time. I've been using this toner for over a month now. I use it twice a day. My face has improved 110%. It removed dirt even after washing my face, and I haven't had any serious breakouts or skin bumps since. I have more confidence in my natural face and am loving it! I would definitely recommend trying this out and seeing if it's right for you. 10/10 would buy again." —MintyKiss This Italian skincare brand is based in the Piedmont Alba and is centered around their most prized ingredient, white truffle (also known as the "underground diamond"). Promising review: "Love this spray that hydrates my skin and gives my makeup look the best it’s ever looked. I wear a lot of makeup on stage and I’m constantly sweating from all the dancing so this spray comes in clutch every time and keeps me going for hours. I like to spray it in between my makeup process and especially after powders. I’ve tried a lot of sprays and this is the one I reach for every time!" —Deniece Get it from Amazon for $17.99 (also available in four other styles). Promising review: "I will forever buy this primer as long as it's available! I've used many primers from low-end drugstore to high-end. And this is AMAZING! I have very large pores, and this has an instant blurring effect! You may need to play around with how you apply your foundation with this. Figure out if you should use a makeup brush or a sponge, and if that sponge needs to be damp or dry. Whatever works best with your face and this primer. Excellent price. Highly recommend!!" —Cassandra Drake Get it from Amazon for $17.99+ (available in two styles). La'dor is highly recognized for salon-quality, professional-grade styling and repairing products! Promising review: "The bottle has a removable cap for a cone-tipped dispenser, so you can just use a small amount at a time. This bottle will last a long time that way. I put a small amount in my hands (consistency of water) and then pull it through my hair to the tips. I can moisten all of my long hair with just two to four handfuls, and it's barely diminished the amount in the bottle after a week of daily use. It works SO well! My hair is really soft and far less dry and frizzy than it used to be, even when I've used so many types of conditioner. It dries quickly without any stickiness, and my hair is incredibly silky now. These leave-in keratin and ceramides seem to be exactly what my hair has needed." —WichacpiHoskila Krave Beauty is a Korean woman-owned small biz that aims to make skincare easy and stress-free. Promising review: "I struggled with oily, acne-prone skin and a damaged barrier since I was a teenager. But I've been loyal to this cleanser and the oat moisturizer since they came out, and y'all...it took some time, but my skin is finally, FINALLY, in the place I always wanted it to be. It has the perfect texture, amount of lather, and after-feel of any cleanser I've ever tried. Do your skin a favor and try this." —Monisa A. Get it from Amazon and Krave Beauty for $16. Promising review: "These have become my FAVORITE lip product. They feel like silky jelly on your lips. They don’t dehydrate them or dry them out. They give a gorgeous plumping effect that makes them look bigger and fuller. The colors are nice. I have three different ones and use them all regularly, mixing them with lip stains and lipsticks for fun. They combine nicely with other products, but again, the fact that they don’t dry my lips out is great!" —Alyssa Noelle Coelho Get it from Amazon for $12.90 (available in 20 shades). Patch test this product before applying it to your face, and start slow and low. Mild 50 and 100 are better for beginners and sensitive skin, while 300 and 700 may need to be worked up to over time. Promising review: "Witchcraft in a bottle. I don't normally write reviews, but I am legitimately amazed by this product. I have been struggling with breakouts pretty badly lately and have spent tons of money on different products to help clear my skin. This is the ONLY one that made a REAL difference. I received the product right after I developed the worst cystic nodule I have ever had (and subsequently tried and failed to drain). It was so bad I didn't even leave the house except for work. I used this product before bed the night it arrived, and the nodule was SIGNIFICANTLY improved the very next morning. I have never seen anything like it. After a few short days, the nodule has almost completely disappeared (and is easily concealed under a bit of makeup) and the rest of my face has almost completely cleared." —Randi Get it from Amazon for $21 (available in three other strengths). Promising review: "I've been using this toner for years. I always have one bottle within my skincare routine, regardless of whether I have another toner on my table. Smells almost like nothing, is super refreshing, and hydrates my skin really well after my cleansing. It has mild exfoliating properties, zero irritation, my skin loves it, and it absorbs the product like a charm. I will repurchase this toner again and again. Highly recommended." —MMartinez Promising review: "Hands down the best shower mitt on the market! It has really helped with my dry skin, reduced ingrown hairs after shaving, and leaves skin baby soft." —Habanera026 Get it from Amazon for $10.99+ (available in a two-pack and in four other styles). This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates. I have been using this lip oil for two months and don't go anywhere without it. It's sooo moisturizing and leaves such a lovely, subtle tint. When my lips are feeling a little dry, I can apply this to add relieving moisture *and* some lively color to my lips. I also love that the brand has various options for different preferences! Promising review: "I love K-beauty, and this is one of my favorite lip oils. It makes my lips softer and plumper-looking. Plus, this shade acts as a lip tint, and I like how long it stays on my lips. As first, I thought that the bottle seemed small, but after applying two to three times per day for a month, I still have a lot left to use. It moisturizes your lips and leaves a red tint on your lips, and it's lasted very long!" —Nhu Get it from Amazon for $14.55+ (available in 10 colors, two sizes, and in sets). Promising review: "I recently discovered the world of K-beauty and was searching for a lip stain that offered a natural, yet noticeable tint, without the dreaded dry feeling or quick fade. I decided to try shades 3 and 5 of this particular brand after hearing they are the most popular shades in Korea, and I'm absolutely thrilled with the results! The color payoff is beautiful – a subtle, natural flush that enhances my lips without looking overdone. What truly impressed me is the longevity; the stain stays put for hours, even through meals and drinks, which is a huge plus. It also applies with a lovely, subtle gloss, giving my lips a healthy sheen. While the initial gloss is nice, if you prefer a high-shine look throughout the day, you might want to pair it with a clear gloss." —Jessica Get it from Amazon for $9.69 (available in 14 shades). To use, mix the powder and activator and apply it to your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic. (It's called the "Zombie Pack" for a reason!) But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin. Promising review: "I was gifted the Hanacure masks and loved them, but they're just way too pricey. I heard SO many wonderful things about the Skin 1004 zombie mask, and at this price, why not?! Let me tell you, this mask is just straight-up magic. I didn't notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? Don't get me wrong, the Hanacure mask is amazing and magical too, but it's expensive and impossible to maintain the twice-weekly mask schedule recommended. This Zombie mask is every bit as magical with better results, in my opinion. And it's super funny. A lot of the reviews mention a bad smell, which I was worried about, but I didn't notice a smell, and I'm so sensitive to smell that I can't use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure, both price- and results-wise." —Dana Dane Get a box with eight masks from Amazon for $13.99 (also available as a two-pack). Promising reviews: "This is hands down the best exfoliator I have ever had. It’s small so I was concerned but I exfoliate my face twice a week and it’s been a couple months there’s still plenty left. 10/10 buy it now!" —Mars "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust After cleansing your skin, apply the essence using your hands (or a cotton pad) and wipe gently over your face. And don't forget to apply SPF afterward when using it in the morning! Before getting this product about five months ago, I'd never used a liquid, leave-on exfoliant like this. I'm so glad I did! It's such a gentle, easy way of giving your pores the extra cleansing step that they usually need. Not only has it minimized my pores more than any of the other dozens of exfoliators I've tried, but it's also been the *best* at preventing breakouts and promoting clear skin! Promising review: "I struggle so bad with my pores cause they’ve always looked so huge, but after just a week using this, I can already see them shrinking down and becoming smaller. I was a little nervous about using an oil-like serum like this on my T-zone because I have combo skin and always get oily around my nose and chin, but it honestly hasn’t affected my skin whatsoever. There also isn’t really a scent to it, which is awesome. It leaves my skin feeling really moisturized. It’s a good buy, and I definitely recommend this and rave about this." —Berika Jones Check out this TikTok of these drops being used for a natural makeup look! Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine. Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look, and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde Get it from Amazon for $20+ (available in four sizes). For persistent or bigger pimples, leave a pimple patch on overnight for two to three days to allow the pimple to diminish completely. Promising review: "I've suffered from full coverage acne since I was 8 or 9 years old (I know. A freakishly young age to start.). I've used every product known to man. Proactive, Neutrogena, Clearasil, medication from dermatologists...the list goes on, and I'm sure most people have experienced the same. BUT THESE WORK. HOLY SHT THESE WORK. They suck everything out in ONE GOSH DARN NIGHT. I buy a whole bunch at a time and go through probably five packets a month, and I've never been happier, and I've never had such clear skin. All you have to do is wash your face and stick the dots on before bed. I stick them wherever I see the red starting, feel that 'oh it's a big one' pain under my skin, or where whiteheads have already started." —Danielle Get a pack of 72 from Amazon for $12.19 (available in five sizes). The picture on the left (shown above) is of a reviewer with severe rosacea, and the picture on the right is of the results after only four times of applying less than a dime-sized amount of the cream to their face! Promising reviews: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order on Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing peeling and helping clear up my rosacea skin irritation!" —Amazon Customer Get it from Amazon for $12+ (available in three sizes). Promising review: "Freakin love this stuff. Makes my skin feel bouncy and hydrated. It feels like a beautiful drink of sunny morning water for the face. LOVE the smell of this stuff; it’s a very bright citrusy scent I can’t describe fully that just smells like you are happy to be alive lol. After using this consecutively for a couple of weeks, I’ve noticed a significant brightening effect and anti-acne effect! I think this is due to the active ingredients being for skin barrier health, so the skin is less likely to break out. And the evening of my skin tone is just an added benefit!" —Catlover222 * *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware * Beauty Products That Reviewers Say They’ll Be Using “Forever” * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, waterproof mascaras, and finds from Amazon, Sephora, Ulta, and Walmart. The reviews for this post have been edited for length and clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.