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I know you’re busy, so here are all the best-sellers — starting with a neck cream that’s held the top spot for weeks.

I’m a resident writer on the BuzzFeed Shopping team covering a variety of topics in a fun and mindful way, including travel, home, beauty, gift guides, and anything that’ll add just a bit of whimsy into people’s lives.

Reviewers are also super impressed by how fast it works! 

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97 (also available in a three-pack).

Promising reviews: "This product is incredible. After one use, I noticed a difference. I am so impressed with it. I don’t know what kind of sorcery this is, but I am happy it exists. If you’ve been buying products to get rid of blackheads and nothing is working, this will make you very happy." —A

"I can't live without this cleansing oil; it's magic in a bottle. This is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes! LOVE ITTTTT WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT" —Sarah Coleman

Reviewers with everything from thin, straight hair to coarse, 4c hair mention it has worked for them. 

Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it throughout the day. My hair is softer and doesn’t seem as frizzy as before. I put it on after washing my hair and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value, too; I’ve been using it pretty consistently since purchasing, and I’ve barely made a dent in it. Love it!" —Noley

Get it from Amazon for $18.99+ (available in two sizes, a leave-in cream style, and five other formulas)

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising reviews: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"I have eye hollowness from using eyelash serums, so that has caused dark circles under my eyes. I'm also getting older and have a lot of fine lines. This is the only thing that has helped with both of those issues. It's so easy to apply and a little goes a long way. It doesn't settle into my creases and helps to moisturize my under eyes. There is a ton of product for the price, and I would actually pay more for it if they ever increased their prices. It's super lightweight and wears just fine throughout the day. I will repurchase again and again..." —Taylor L. 

Get it from Amazon for $6 (available in four shades). 

Promising reviews: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L

"What is this miracle in a jar?! The way my skin is so smooth right after the first use is [wild]. I will buy these for the rest of my life as long as I am breathing. This is now my FAVORITE skin product besides my sunscreen. Love, love, loooove" —Ryan M.

Get a 70-pack from Amazon for $18.90 (available in six other styles).

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Get a pack of two from Amazon for $14.39. 

Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Get it from Amazon for $6.89 (also available as a two-pack).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25 (available as a refill, a keychain case, and in a kit with the powder and keychain case). 

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Get it from Amazon for $4.66 (also available as a two- and three-pack). 

Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $5.26 (also available in the pink honey and nude honey versions and in multi- and combo-packs)

Reviewers do say it has a bit of...spice...to it. So if you experience a tingling sensation, that's totally normal! Some people also said the closer you get to the bottom of the tube, the harder it is to get the product out — you can snag a squeezer to prevent that from happening!

Promising reviews: "At first, I was kind of skeptical. But after a week of using it, there is a difference. The age beige is disappearing; my teeth are much whiter and on the way to being much brighter. My breath is much fresher and without my buds being tasteless. Yes, it does taste and even smell like Pepto Bismol — but it's absolutely magical. No more regular toothpaste that absolutely does nothing but leave an unpleasant scent in your mouth as if you didn't brush." —Angelique Cox

"I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments, and yet my teeth were still yellow and felt stained. It’s been a few days, and my teeth already look at least seven shades lighter. There are so many toothpastes that say 'whitening' and don’t do the job, but this one ACTUALLY whitens, which feels like a rare find. It’s also minty, and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results." —Alexis Myer

Get it from Amazon for $11.04 (also available as a two-pack).

Reviewers with 2a-4c hair mention it worked for them! 

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $4.22 (also available in a two-pack). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I've been using this stick sunscreen for almost two months now, and I absolutely love it. It's incredibly easy to apply and doesn't feel greasy or heavy on the skin. One of the best features is that it goes on clear, so there's no worry about a white cast or altering your makeup. Plus, it's perfect for reapplying throughout the day, even over makeup. The convenient, portable design makes it easy to carry with you wherever you go. Highly recommend!" —Hoda

Get it from Amazon for $16.40 (available in a Glowing style and as a variety two-pack). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Promising reviews: "Obsessed. I bought this specifically for my hands. Sun exposure has prematurely aged them. Medix retinol cream is amazing! I saw a difference within a few days. I’m hooked!" —Valerie

"INCREDIBLE BEAUTY PRODUCT!! Works like magic! I am 66 years old, and after using this moisturizer for only four days, I have not needed to use foundation makeup. This Medix retinol cream is a serious game changer!" —Nancy C. Trussell

Get it from Amazon for $19.99 (also available fragrance-free, in two- and three-packs, six other formulas, and in variety packs).

Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas. 

Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle

Get it from Amazon for $10.99+ (available in six colors and as a two-pack).

Promising review: "I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $14.48+ (also available individually and as a four-pack). 

Talk to your doctor before using this product if you're experiencing hair loss. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Check out a TikTok of the biotin shampoo in action. 

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. 

Promising review: "Best purchase decision I have ever made when I purchased a bottle of the biotin shampoo. I have struggled with bald spots and thinning hair for years and was in the process of planning on getting surgery this fall. After using the biotin shampoo for three months, my bald spot is no longer visible and my hair is thick in growth. I am no longer have anxiety going to a barbershop. This is a miracle product. I am thankful I tried this product before doing surgery because it would have been a waste of my money." —Ainsley C.

Get it from Amazon for $14.95+ (available in seven scents, four sizes, and as a two-pack). 

Promising review: "This is a Hail Mary! This is hands down the best product ever!!!! I have been using this product on my clients, and it has made my job so much easier and less time-consuming." —Diamante Valentine

Get it from Amazon for $7.99+ (available in three scents, a two-pack, and in a bundle with a foot file and gloves). 

Promising review: "My feet used to be horribly dry, itchy, and cracked with thick calluses. I started using Baby Foot every couple of months a year ago, and my feet are now soft and smooth. Make sure to soak your feet before using and then again at least once a few days later. I leave the booties on for longer than the instructions, usually around two hours. It doesn’t burn or irritate my skin. A few days later, the top layer of skin starts peeling all over. It’s REALLY gross-looking, so make sure you don’t need to show your feet for about two weeks! The results are amazing, so it’s totally worth it! Calluses improve dramatically with one treatment but bad calluses may need a couple of treatments to go away. Make sure to wait at least two weeks before using again. I’ve recommended to all my friends and family. Seems to work for all skin types." —Mostly Maven

This is designed to work on all hair types, with reviewers with 2a-4c hair mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong and silky after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.

Check out a TikTok of the E.l.f. tubing mascara in action. 

BuzzFeed Shopping writer Emma Lord says: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like [wild]...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

Get it from Amazon for $4.97 (available in four colors and as a three-pack).

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

Promising reviews: "I’m not great at makeup, but I wanted something to add to my eyes, and this was the perfect choice. It's super easy to apply, blend, it dries quickly, and gives a great pop of color and sparkle to my makeup." —Danni

"I recently bought this product, and I fell in love with it. This glitter will last on my eyes longer than any other product I’ve bought. I like adding it to my inner corner. When I wear it out, I will get at least one compliment when I go out. 10/10 recommend." —Zaira Herrera

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed Shopping writer Emma Lord uses these: "I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular." 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99 (also available in a pack of four and travel-sized). 

The brand recommends applying twice a day for best results. Read more about how Q10 can benefit the skin from the National Library of Medicine.

Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan

Check out a TikTok of the Biodance mask in action.

Promising review: "Oh…my god…. 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? I put it on over my lips as well, and it almost looked like I had filler. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get a pack of four from Amazon for $19 (also available in a pack of 16 and three other formulas). 

Check out a TikTok of the Mielle Rosemary Mint oil in action. 

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

This oil is designed for all hair types — reviewers with straight hair, along with 2a–4c hair have mentioned it works for them! Reviewers love it for eyebrows, too. 

Promising reviews: "I hardly write reviews but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this...hats off!!" —Dee 

"Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

I have semi-sensitive skin and just started using this (my first time using retinoids) and can report zero irritation and some next-morning glow so far! Check out a TikTok of the Retinal Skin Booster in action. 

Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread on my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T. 

Promising review: "I had a hideous wart on one of my left toes that just wouldn't go away. I tried cutting it off and applying a peeling solution to it, but it came back with a vengeance. It was a cause of irritation and embarrassment that I couldn't even wear slides or flip-flops over the summer. Until I found this product. Without even a month of using these medicated pads, the wart is gone! I have no complaints about the adhesion because it was completely intact after 48 hours of putting it on, despite getting it wet a lot ( I shower twice a day). Within a week of using these, the tough top of the wart started to peel off with the medicated pad. I decided to continue using the medicated pad to ensure the roots of the wart go away as well. Now, there are NO traces of the wart at all! I am super happy about this product and recommend it to whoever needs to get rid of an embarrassing wart." —Elaine Corpin

Read more about how biotin can help with the fullness of hair at Cleveland Clinic. It's also designed to work on all hair colors!

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $11.70+ (available in three colors, packs of two and three, and as refills). 

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $24.99 (available in five other formulas). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

"Okay, I decided to give this product a shot even though I normally steer clear from viral products. This is actually AMAZING. I have been suffering from severe flaky skin, especially around my nose. No matter what I do, my skin just looks so gross, especially when I apply makeup; this is when it really shows. After one use of this product, my skin has NEVER felt this soft. My pores look way cleaner, and my makeup goes on so smooth. My skin looks 10x better and I have only been using this for about a week. I highly recommend, especially if you are experiencing dry skin as well." —Maria R

Get it from Amazon for $19 (available in four other formulas). 

Promising review: "I recently discovered the world of K-beauty and was searching for a lip stain that offered a natural, yet noticeable tint, without the dreaded dry feeling or quick fade. I decided to try shades 3 and 5 of this particular brand after hearing they are the most popular shades in Korea, and I'm absolutely thrilled with the results! The color payoff is beautiful – a subtle, natural flush that enhances my lips without looking overdone. What truly impressed me is the longevity; the stain stays put for hours, even through meals and drinks, which is a huge plus. It also applies with a lovely, subtle gloss, giving my lips a healthy sheen. While the initial gloss is nice, if you prefer a high-shine look throughout the day, you might want to pair it with a clear gloss." —Jessica

Get it from Amazon for $9.90 (available in 13 shades).

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Plus, waterproof mascaras, eye makeup, and finds from Amazon, Sephora, Ulta, and Walmart.

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.