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Cute AND functional is my love language.

Social Strategist that also writes about celebs, tiktok, and small businesses!

We are Chimmi, short for We Are Children of Immigrants, is an apparel and accessories brand creating everyday essentials like scrunchies, gua sha, headbands, hair clips, and more designed to fit seamlessly into your daily self-care rituals. Inspired by playful, nostalgic Asian trends, their pieces celebrate heritage, culture, and community through thoughtful, joyful design.

Check out all of their products at We Are CHIMMI.

Buffy creates extremely comfortable sheets, duvet covers, pillows, comforters, and other home products. Their bedding is perfect for full-body support while sleeping, snuggling, and during pregnancy.

Check out all of their products at Buffy.

Charmed Soles created high-quality, comfortable, and cute grip socks that'll help you feel secure during your pilates and Lagree workouts! Each sock is inspired by the delicious street food of Asia, and the brand even carries matching claw clips.

Check out all of their products at Charmed Soles.

Saigon Bonbon is a Vietnamese-owned brand that creates culturally inspired gummies shaped like iconic lion dancers. Its flavors draw from Vietnamese desserts, such as Pandan Coconut Crush, Luscious Lychee Rose, and Spicy Mango Tamarind, bringing the essence of Vietnamese cuisine into every bite.

Check out all of their products at Saigon Bonbon. 

Jollibee is a beloved staple in Filipino fast food, known for its joyful vibe and iconic bee. The brand also has standout merch that lets fans show their love, spread good vibes, and connect with others. In addition to its core lineup, Jollibee has also teamed up with Final Fantasy XIV to release a special collection featuring fan-favorite Moogles and Chocobos, blending the game’s charm with Jollibee’s signature joy.

Check out all of their products at Jollibee.

Smoko Inc. is a California-based shop that creates the cutest plushies, hand warmers, homeware, apparel, and more! The shop works with emerging designers to bring functional and cute products to everyone's life.

Check out all of their products at SMOKO.

Wildwonder drinks are inspired by founder Rosa Li’s Chinese heritage and reimagined for modern taste. Honeysuckle and lychee – both celebrated ingredients in China – join raspberry, prebiotics, and probiotics for a functional sipping experience where culture meets craving.

Check out all of their products at Wildwonder.

Nail Reformation creates press-on nail designs that reflect your mood and express your personal style. The brand launches fresh designs every week, offering sets that feel current, elevated, and ahead of the curve. Their nails are long-lasting and available in a wide range of shapes, lengths, textures, and finishes.

Check out all of their products on Nail Reformation.

Rael is a Korean-owned brand that designs safe and effective skincare, including products for acne care and body care, that are made thoughtfully with your body in mind. Additionally, the brand also creates period care products that support you during all phases of your cycle. Their period products are sustainable, clean, and cruelty-free, and the brand even offers reusable menstrual products that protect your intimate areas and the environment at the same time!

Check out all of their products at Rael.

Copper Cow Coffee is driven by a mission to introduce the vibrant heritage of Vietnamese coffee to a global audience, offering Vietnamese-inspired lattes made with 100% natural ingredients for a high-quality café experience at home. As a woman-owned company, the brand is also committed to accessibility and sustainability, sharing the legacy of Vietnamese coffee while prioritizing environmental responsibility and moments of self-care in every cup.

Check out all of their products on Copper Cow Coffee.

Line Friends Square is the home of all your favorite adorable characters, including BT21, TRUZ, the Line Friends themselves, and more! From stylish apparel and fun office supplies to cozy home decor and collectible toys, the brand offers a delightful range of products that bring an abundance of joy.

Check out all of their products at Line Friends Square.

Mello solves the common issue of claw clips breaking by using a flexible material that compresses and springs back without snapping. The clip securely holds thick, fine, and curly hair all day, and its design follows the natural curve of your head, with a flat handle that sits comfortably against headrests and pillows.

Check out all of their products at Mello.

Mason Dixie Foods is a comfort food brand that creates scratch-made biscuits, biscuit sandwiches, and waffles made with the highest-quality ingredients and are easy to prepare.

Check out all of their products at Mason Dixie Foods.

Casetify crafts device cases that are both protective and stylish. With a wide range of designs to reflect your personality and handy accessories to simplify your daily life, Casetify seamlessly combines function and flair.

Check out all of their products at Casetify.

Wavytalk creates high-performance hair tools that deliver professional-level results, leaving hair of all types shiny, smooth, healthy, and beautiful. The brand also actively incorporates continuous user feedback to refine its products, improve performance, and better meet customer needs.

Check out all of their products at Wavytalk.

The Cumin Club is a South Asian–founded food startup that creates meal kits that bring the local flavor of regional dishes all over India to your home and can be made in five minutes with just hot water! The brand offers 5, 10, or 20 meals in each plan to be delivered to your door every week, biweekly, or monthly, depending on your preference, AND you can customize each plan to your liking.

Check out all of their products at The Cumin Club.

Flipbelt provides a sleek solution for carrying essentials like your phone, keys, cards, cash, and more while you're out for a run. Additionally, the brand offers leggings and shorts equipped with strategically positioned top-loading and side pockets for convenient access to gels, snacks, and your phone.

Check out all of their products at Flipbelt and Amazon.

Mualcaina is a Filipina-owned shop that creates Ita bags to help you showcase your favorite pins and is now launching cute embroidered crewnecks! The shop also creates adorable stickers, enamel pins, magnets, lanyards, phone accessories, and more.

Check out all of their products at Mualcaina.

Bachan's Japanese Barbecue Sauce is an umami-filled, teriyaki-ish sauce that has been passed down and improved over generations of founder Justin Gill's family. The company is named in honor of Gill's Bachan, meaning Granny in Japanese, who would cook up the most amazing meals for as long as Gill can remember.

Check out all of their products at Bachan's.

Hauter Water creates cute hydration backpacks for festivals, hikes, and more! The Hauter Water Bag seamlessly blends style with practicality, allowing you to wear it on all your adventures while matching your aesthetic. It’s also got a lot of hidden pockets to keep your belongings safe and sound!

Check out all of their products at Hauter.

ByFeliciaLiang is a Taiwanese American-owned brand that creates art prints, digital cookbooks, coloring books, stickers, and more based on Founder Felicia's love of food and community. Her Taiwanese Homecoming Book, modeled after a Taiwanese password, shows 20 colored pencil journal spreads of her favorite places to eat around Taiwan.

Check out all of their products at ByFeliciaLiang on Etsy.

Archer Meat Snacks is a Korean-owned jerky brand with a range of mouthwatering flavors available in both meat sticks and jerky. These jerky snacks are ideal for anyone looking for more from their food, including outdoor adventurers, busy parents, athletes, and conscious eaters, as they are created with 100% grass-fed beef, natural turkey, antibiotic-free pork, and real ingredients.

Check out all of their products at Archer Meat Snacks.

Hemleva is a Seattle-based brand that creates botanical and nature-inspired handmade goods, including earrings, enamel pins, stickers, keychains, suncatchers, and more.

Check out all of their products at Hemleva.

Verloop is an eco-conscious brand that repurposes deadstock yarn to craft vibrant accessories, slippers, and home decor, aiming to evoke warm and positive feelings with their cozy, colorful, and upcycled knits.

Check out all of their products at Verloop.

Din Tai Fung is a family-owned Taiwanese restaurant renowned for its mouthwatering dumplings, refreshing cucumber salad, and a variety of flavorful dishes. The restaurant now offers gift cards available for purchase in store or online, perfect for that special someone who can’t stop raving about DTF.

Check out their menu and gift card options at Din Tai Fung.

JISULIFE creates portable handheld fans, neck fans, table fans, and clip fans that help keep you cool in any setting. Their minimalist, durable designs make them easy to carry and use on the go, making them perfect for commuters, travelers, hiking, festivals, and more.

Check out all of their products at JISULIFE.

Kara Yoo is a Korean-Canadian brand that creates demi-fine jewelry and bag charms, focusing on transitional pieces that move seamlessly from everyday wear to special occasions, crafted to last and be cherished over time.

Check out all of their products at Kara Yoo.

CAKED is a San Diego-based brand that creates cookies in rotating daily flavors, offering assortments that can include red velvet, matcha, ube, pandan, and more, each with crispy edges, gooey centers, and rich mix-ins. The brand focuses on delivering indulgent, texture-driven cookies that balance bold flavors with soft, satisfying interiors.

Check out all of their products at CAKED.

Hero Cosmetics is a skincare brand founded by Ju Rhyu to address common skin concerns with gentler, effective solutions. What started with the creation of the Mighty Patch has since expanded into a lineup of over 30 products focused on treating acne, rosacea, and dark spots.

Check out all of their products at Hero Cosmetics.

Baby Learns Language creates nursery rhyme sound books designed to help young children develop language skills, featuring durable pages, adjustable volume controls, calming vocals, and acoustic instruments. Their newest book, "Mimi Learns Vietnamese" allows children to be introduced to the Vietnamese language through familiar songs, supporting early listening and pronunciation skills in a fun, engaging way. The brand has also created Bao Bao Learns Chinese, Tin Tin Learns Tagalog, and more!

Check out all of their products at Amazon.

Neuro makes their gum with a combination of caffeine, L-theanine, and vitamins B6 and B12 designed to improve focus and enhance attention.

Please note, that according to the Mayo Clinic, “up to 400 milligrams of caffeine appears to be safe for most healthy adults,” but you should talk to your doctor about what’s right for you.

Check out all of their products at Neuro.

ESW Beauty specializes in beauty products formulated with non-toxic ingredients and vegan and cruelty-free formulations inspired by the foods and beverages that have supported Founder Elina Wang on her wellness journey. The brand created the first-ever compostable sheet masks.

Check out all of their products at ESW Beauty.

Apricotton is a Chinese-owned teen bra startup created to design bras that grow as first-time bra wearers grow. The founder hopes to normalize unique breast development with these bras to help prevent eventually overbuying larger sizes.

Check out all of their products at Apricotton.

Nguyen Coffee Supply is the first specialty Vietnamese coffee company in the United States to import beans through direct trade and roast them in Brooklyn. The brand partners with a fourth-generation farmer in Vietnam’s Central Highlands and is committed to shaping the future of coffee through diversity, sustainability, and cultural integrity.

Check out all of their products at Nguyen Coffee Supply.

Dream Cream Co. is a California-based shop that creates cute and functional gifts for festival fans, from stickers to blankets. Their pashminas and fans are perfect for festivals, adding a stylish touch while keeping you cool and comfortable throughout the day.

Check out all of their products at DreamCreamCo.

Tower 28 Beauty founder Amy Liu created a makeup brand focused on simple, skin-friendly ingredients that you can actually recognize and pronounce, with no fillers, no fragrances, and no animal by-products.

Check out all of their products at Tower 28 Beauty.