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We even found options that let you skip the hot tools on your ~lazy~ hair days.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

If you're looking for products that'll have you randomly exclaiming, "feel how soft my hair is!!" or "Do you smell an orange creamsicle?! That's my hair!" — you've come to the right place. Below you'll find invigorating shampoos, transformative masks, and leave-in conditioners that reviewers have raved over. I see a lot of selfies in your future!

Promising review: "I love this stuff!! I just used it for the first time yesterday and I’m obsessed. My hair has never been so soft and shiny. I also used the shampoo from the same line and a bit of my regular bath and bodyworks conditioner. My hair feels bouncy and hydrated and not weighed down at all. You really only need a tiny bit. I have medium length, medium density hair and I used two pumps. The quality is fantastic and it works better than a lot of high end products I’ve tried, so it’s a great value. My hair tangles quite easily typically, and I feel like it doesn’t tangle as much after using this." —Serene Conaway

Let it sit for 30 minutes or up to two hours if your hair is feeling especially damaged.

Promising review: "I just can't believe the difference in my hair!!! I'm in my 60s, and my hair was dry and dull because of my medications. I just hated my hair. I bought this not expecting too much, but was I wrong!!!! I left it on for 30 minutes because I wanted the best result possible. Wow!! My hair feels wonderful, it's fuller and thicker looking, body galore, and I just can't quit looking at my hair. I will NEVER quit using this!!!" —lucymae

According to reviewers, this cream will add a slight bit of volume to thin, fine hair or enhance the waves in those with thick, curly hair.

Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product one time so far and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant, so I was skeptical, but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610

Get it from Amazon for $7.91 (also available in a pack of two).

Promising reviews: "After 30 or so years of looking for a product to give me that wet and curly look while holding moisture, I have found it. Smells wonderful and is easy to apply. I can use it on wet hair or if I need to revitalize my curls the next day. I use a lot of this brand's products and will continue to do so!" —Ambeezy Conyeezy

"The only product that defines my curls fully and frizz-free for weeks, no maintenance." —Naomee

Promising reviews: "This product is a WOW!! You only use it every three to four shampoos and it makes a remarkable difference in the look of your hair after use. My hair is noticeably smoother and controlled. My only wish is that it had a fragrance. It doesn't smell badly, it just doesn't smell nice and I love hair fragrance. Otherwise, it is a 'must have' for blow drying and other heat styling." —M-J

"When I first saw the advertisement for this product, I thought it was too good to be true, so I purchased it to see if it truly worked, and it absolutely did... I have 4c hair and everything I have ever used never worked — my hair would get frizzy or even go back to curly as soon as I stepped outside. I had no frizz, no static, and my hair was SO SOFT and it lasted a week and a half. I LOVE this product." —Chy Marie

Get it from Amazon for $14+ (available in two sizes). It's also available in an extra-strength version and a version for curly hair.

It comes with a smoothing nozzle, styling nozzle, and diffuser nozzle.

Promising reviews: "I’m a hairdresser and use a hair dryer constantly, I was looking at a similar product of this in a beauty supply store for $480. This was a remarkable buy at I believe approximately $33. So far, it has cut drying time in half, smooths hair, and reduces frizz. An excellent value, very happy with my purchase." —Michael F

"Great powerful hair dryer. Great price too. Have had Dysons in the past and nothing but trouble with them. This is far better and very affordable, and no problems with it. (Retired hairdresser)." —bamzee

"Purchased this dryer to help dry my granddaughter’s type 4C hair. Drys quickly and cuts down on her squirming. She hates having her hair done. Shortened the drying time significantly. Would recommend." —Jiggilypuff

Get it from Amazon for $32.99+ (available in 12 colors).

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz!

Promising reviews: "My hair when wet tangles so easily. I couldn’t tell you how many knots I’ve tried to rage comb out, nor could I tell you how many different brands I’ve tried. I have fine, dense hair and this product doesn’t weigh it down at all. This stuff works like magic and as a bonus, it’s so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." —Mary S.

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

This works best in thinning areas on the crown and part line, and if you're in between two shades, the brand recommends going with the darker option. To use, just sprinkle over the desired area and pat it in — you can also hit it with some hairspray for an extra secure hold. It'll wash out with your next shampoo. 

My review: I personally am OBSESSED with this stuff for covering the bald spot my thirties have so graciously gifted me. It is so simple to sprinkle into any thinning areas (yes, even by yourself! Though I typically hold up a hand mirror behind my head while looking in another mirror to get a better idea of where to aim the container). I've never had any issues with it fading or sweating off, though I do typically do a super light spritz of hairspray just in case.

Promising reviews: "I was cautious about trying, as my hair is beginning to gray as well as thin. But it makes a remarkable difference and blends well with the darker roots." —Cecelia

"I have AA 4c hair that I recently cut super short. When it was long, my thin spots around the hairline were concealed. So, with my hair short, they were apparent and made me self-conscious. I purchased Boldify with just a little skepticism. I am so glad I purchased it. The application is easy and does not stain clothing. Be careful not to scratch your head throughout the day because you will see the dark coloring under your fingernails. It is a large bottle for the price. I will continue to buy and recommend." —Jza Jza

Geti it from Amazon for $14.80+ (available in four sizes and a two-pack, and in 14 colors).

Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!

Promising reviews: "Wow, I've tried so many different root/scalp cover powders, some with this same kind of sponge applicator. This product leaves all others in the dust, as in vastly superior. I was skeptical to try one more similar product. This covers completely and effortlessly, with only a few strokes of the sponge. Start applying just behind the hairline, then you can use the sponge afterward with remaining product on it, to gently fill in the hairline. I seriously cannot tell you how remarkable this product is, and the ease at which it fully covers any area on your scalp. Other ones I've used required me to keep going back for more powder because it would only cover a small area at a time, and even then the coverage could be blotchy. Not this. You need very little to cover a broad area and it covers smoothly and looks very natural!" —KCW

Get it from Amazon for $17.95 (available in two sizes and 14 colors).

Promising reviews: "This stuff is remarkable! Soft, not gooey, easy to apply with sufficient hold, retains ability to hold down the fuzzies until washed out at next wash day. It has no smell that I could detect, and if I run my hand over the places I’ve smoothed down, it doesn’t feel oily or sticky like gels or hairspray. This is much easier to work with than many styling pastes, waxes, or creams that come in a round flat jar, because the application stick means it doesn’t build up under your fingernails while trying to tame the flyaways... I have 2B-3B waves and curls..." —mamafirebird

"I have 4A-4B curls. When my hair is straight, there are a few spots that are a little frizzier than others, which, to me, isn't a big deal. Some flyaways, however, were the biggest reason why I got this. It lays the baby hairs and is a little bit of a heavier product. I will say you just have to be careful if you're not used to using heavy products. The first time I used it, I just put a little in my hands and then put it where it was needed." —Jay

Get it from Amazon for $7.99 (also available in multipacks).

Oh, and laying your edges is not a necessity and isn't everyone's cup of tea! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising reviews: "Definitely works with no residue left behind and lasts ALL DAY! The only product that won’t get greasy and lift after a few minutes!! I love it! Will be buying again." —Ms. T

"My curls are very stubborn. No matter how much Eco styling gel I used when putting my hair in a puff or ponytail the curls would still pop out. This edge control looks nice and sleek while giving my hair shine and holding my curls down all day!" —Brandi

Bask and Lather is a Black woman-owned biz that specializes in natural products made from 100% organic ingredients.

Reviewers with hair textures from type 1a (stick straight) to type 4c (coily) have left 5-star ratings for this bottle of magic. Those with straighter hair say it helps smooth flyaways and add volume, while those with coily hair say it enhances their natural curls and adds shine.

Promising review: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair ... I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "Keep in mind, hair loss is very tricky to treat. Not everybody is going to respond positively to all products. This one works great for me! I use it in conjunction with Propecia and Rogaine. A couple of months ago, I noticed my hair was beginning to thin again even with Propecia and Rogaine, so I tried to find a better shampoo. I started using this and I’ve noticed a remarkable difference in thickness!" —Chad S.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Get it from Amazon for $14.95 (available in four sizes and seven scents).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising reviews: "This stuff is my holy grail dandruff product. I have dandruff year-round, and my thick hair keeps it locked in. Nizoral is truly the only dandruff shampoo that nixes the problem within days of use, and it doesn't have a funky smell." —Erin

"This is the holy grail of shampoos for dandruff. Literally read the review of someone else saying this gets rid of your dandruff the first use. THEY WERE NOT LYING! If you have been struggling with dandruff for years, this shampoo is what you need to invest in. PLEASE!" —Amazon Customer

Get it from Amazon for $15.88 (also available with a conditioner).

Promising reviews: "I’m a big fan of dry shampoo and have been through my fair share of product testing and let me tell y’all, this is the holy grail... Since it’s just the powder itself rather than the can of spray filled with all that junk, you get so much more out of it, I haven’t even finished my first container and it’s been months. To add on to the lasting ability, it works so well I don’t have to use as much or often. It takes me from messy, old, greasy hair to looking like it’s freshly washed in seconds. I suggest putting it on before bed to let it settle in your sleep, but you can also do it right before walking out the door and get amazing results." —Caroline W.

"This stuff is my new holy grail. I have very fine and very oily hair. I used to wash it daily but after getting a shag haircut I moved to every other day with lots of dry shampoo in between. I will never go back to aerosol dry shampoo again. I have used Batiste for many years but the smell and residue is too much... Application is super easy (it doesn’t get EVERYWHERE!) you only need a small amount, and there is no smell." —Jessica

Get it from Amazon for $13.59+ (available in six shades and refills and various pack sizes). 

Promising review: "From the moment I started using it, I noticed a remarkable difference in the texture, shine, and overall health of my locks. Firstly, the Sleek & Shine formula is incredibly lightweight, making it easy to distribute evenly throughout my hair without weighing it down. I appreciate how it doesn't leave any greasy or sticky residue, even when applied to damp hair. This feature is perfect for those of us who prefer a natural and touchable feel to our hair.

The frizz control provided by this product is truly impressive... My hair now stays sleek and smooth, even in the most challenging weather conditions. It's like having my personal shield against humidity-induced frizz!" —LM

Get it from Amazon for $6.97 (also available in larger sizes and multipacks).

Promising reviews: "This stuff really works. My hair is pretty thin, and most products that advertise as volumizing don't do much for me. I have 3A curls, and all I had to do was scrunch this into wet hair and go to sleep. I woke up hair that looks about 50% more volumized. Will definitely be purchasing again" —Rebecca

"If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" —Amazon Customer

Get it from Amazon for $12+ (available in two sizes).

Promising review: "I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube!

You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too; it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair; you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together, lightly run them over the frizzy areas, and watch the transformation. It makes my hair so smooth and silky feeling, too." —Carrie T.

Promising review: "OK so I found out about this life changing device on TikTok. I've always wanted these kind of beach wave curls but no matter what I did or what I tried, my hair would never look how I wanted. Well, let me tell you, this thang does exactly what it should. It is seriously the best hair tool ever, so if you're looking for the absolute perfect beach waves, then do yourself a favor and just get it." —Rachael

Get it from Amazon for $29.99+ (available in two colors).

Promising review: "Works great. Easy to hold and use... Buttons are easy to push and the beep is loud enough to hear, but not too loud. Love that it curls both ways. Works even on my curly, frizzy hair. So quick to do the whole head. Great quality and value. The size is great for travel. Love it." —mustangconv652002

Get it from Amazon for $59.99+ (available in two sizes and three colors).

Promising review: "First, let me start with the price. My favorite thing about this product is its price vs. its quality. Most times, we find a low or responsible-priced product...well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it. Wish I knew bout this product sooner. Thanks, TikTok." —Angelia Taggarrt

Get it from Amazon for $4.22 (also available in a pack of two).

This oil is designed specifically for 3A-4C hair types.

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Learn more on TikTok. 

Promising review: "I started using this oil on my hair after watching TikToks about it. They did not lie. This product works great! I have been using it for about a month now, and I have nothing but good things to say. I like to lather it on my scalp and let it sit for a couple of hours before showering. This helps your hair to produce those natural oils, which makes your hair grow healthier. It has made my hair grow faster and stronger." —Alexis Jacobus

Get it from Amazon for $8.73 (also available in a "light" formula).

Reviewers with hair types 1c—4c have had success with this mask.

Promising reviews: "I have natural 4c hair, and this product was amazing. I did not think it would because of the texture, but once it was saturated in my hair, my hair became more healthy. I had less breakage, and my hair seemed to stay more moisturized during the week. I use this mask once a week." —Adrain T.

"My hair is very thin and curly. The ends are damaged from heat and color, causing my hair to look even more unruly. I do oil treatments once a week and only wash my hair two to three times a week, but NOTHING has made my hair feel like this product does. There is an immediate difference as soon as this product touches my hair. It leaves my hair feeling so silky, even after I rinse it out and dry my hair." —Melissa

The mask is designed to work for both low-porosity and high-porosity hair types, so it's a great choice for anyone experiencing breakage and dryness. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "My scalp felt invigorated after applying. I left the masque on overnight, and when I rinsed the next morning, my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use it every two weeks." —Dawn M.

Tgin (aka Thank God It's Natural) is a Black woman-owned business in Chicago.

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands-down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Bounce Curl is a small business that specializes in curl brushes. 

Get it from Amazon for $30 (available in four colors). 

Promising reviews: "I am an older woman who has dry, chemically treated 4A hair. I take good care of my hair, going to the hair salon regularly, and using the best products. I tried Olaplex previously but did not like it. I decided to try K-18. I was skeptical so I only bought the $29 container. I used it and it left my hair soft, shiny, and easy to comb. It left it in better condition than most of the other conditioners I have used. I will definitely buy it again." —Tammy T. Carter

"Seriously, this is the best hair repair product I have used in years. So much better than Olaplex. It is ridiculously pricey, but so worth it. My hair was destroyed by bleach and the unforgiving iron but it has come back to life after using this five or six times. I was skeptical to not use conditioner at all and only use three pumps of this (I usually use conditioner twice), but I am a believer now. My hair hasn’t looked this healthy in months. I used to apply three different leave-in conditioners before. Now, I just use 3–4 pumps of K-18. It’s really amazing. Just try it." —OneStopWit

Get it from Amazon for $29+ (available in two sizes).

Promising reviews: "I have used Moroccanoil for years and decided to give this a shot. This is better than Moroccanoil and I will be buying again. It keeps my hair soft and smooth even in summer humidity. Great product." —Caitlin K.

"This product is a legit alternative to the Ouai hair oil. They smell identical, they feel exactly the same, and they left my hair shiny and soft. And most importantly it saved me some money for the future." —Brianna Reed

Get it from Amazon for $9.99 (available in packs of two and four).

Promising reviews: "This brand of oil is by far the best I’ve used. The fragrance, drying power, and moisturizing are just what my curly hair needs. It protects hair when using hair dryers, curlers, etc., without weighing it down. It’s a great finishing product, too. Use just a small amount… it goes a long way!" —Tonytex

"I have natural hair, 4b/4c, and I’ve been using this oil for some months now. I don’t like to review, but I had to because this oil kept me from losing all my hair due to extreme breakage from heat styling. It helps keep my hair straight. If it got frizzy, I would apply a tiny amount and wrap my hair in a duby, and it will look nice again. I hope this review helps someone who was skeptical decide to try this product because it is worth it. Buy the small size like I did. It lasts forever." —Hanna

Get it from Amazon for $20+ (available in three sizes).

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising reviews: "I was skeptical. A $7 treatment won't fix this mess I've gotten myself into. At this point ,I'm resigned to living with my mistakes. I finally washed my hair using Elizavecca and left it on for the full 20 minutes in the shower. When I rinse, I notice my hair feels so soft. I dried and styled as usual. My hair feels so much better. It doesn't look fried or dry, and I'm absolutely amazed by this outcome." —Universal Sound

"I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5–20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!

Promising review: "This product is terrific for hiding the pesky gray hairs that start to emerge one to two weeks after coloring my hair. I have dark hair, and a lot of gray around my forehead and temple areas, so any gray hairs are beyond obvious. Once they start to peek out, I use this product, and I can last another couple of weeks before coloring." —Carissa K

Get it from Amazon for $11.97+ (available in 12 colors and packs of two).

Promising review: "Holy grail curl definer. I have been using it to define my curls for about five years. I spent so much money on other definers before I found this gel. It is VERY moisturizing and does not give you that dry, hard curl that feels like it will break off if touched wrong. It dries clear, does not leave any residue, and curls will last until your next wash — which is usually about 4–7 days for me. You can use a little or a lot, depending on how defined you want your curls to be. I use about a handful, but that's my preference. I simply slather it on, root to ends, and then whip my head back and forth a few times, and I'm done with my hair!! I am definitely a lifetime customer!!" —Starr

Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine.

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa C

Briogeo is a Black woman–founded business specializing in hair care.

Get it from Amazon for $12+ (available in two sizes).

Promising review: "I went from paying $165 and up per retightening to no longer having maintenance costs. If you have locks this is a must, even if it’s only used between appointments to freshen up your edges. It comes in a nice case and pouch, so between those two, I have not lost the tiny item yet. For me, this literally never happens because most small items I own are lost before I blink. Virtually pain-free compared to the sisterlock tool — because of its smooth coating, it glides easily through your locks. It is large enough to hold comfortably for hours because I am slow, and the instructions are easy to understand. I have small to medium sister locks and could not be happier with the new freedom I have." —Kiara Hepburn

* If You Have No Idea What You’re Doing With Your Hair, Here Are 27 Things From Ulta To Help

* Products That'll Take The Guesswork Out Of Doing Your Hair

* Clip-In Hair Extensions If You Want A Little More Va-Va-Voom

* Products That Anyone With Dyed, Damaged, Or Dry Hair Should Add To Their Collection

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.