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From one skeptic to another, prepare to be amazed by these “clock app” faves.

I'm a resident writer, cat mom, and obsessive online shopper who is passionate about quirky pet products, home decor, size-inclusive fashion, and, above all, perfumes.

Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Little Elf is a US-based small business that specializes in gift wrapping accessories. 

Promising review: "I purchased this after seeing it on TikTok and it did not disappoint! It’s an essential, I have already gifted to my best friend :)." —Amanda Daniels Geier

Here's what BuzzFeed Shopping editor Heather Braga has to say about it: "I invested in this perfect gadget in 2022 and I'm not sure how I lived so long without it! It's seriously SO easy to use. It cuts well through thick and thin paper, doesn't take up a lot of storage space, and ensures clean lines when you're trying to wrap something neatly. It's so much better than when I'd try to fumble with scissors and cut completely unevenly. I'm a big fan."

BuzzFeed Shopping editor Maitland Quitmeyer loves this stain-removing polish: "I bought this for my white porcelain kitchen sink, and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here." 

Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan

The color-adaptive formula is designed so one of four shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising reviews: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

"Seriously amazing for the price. This product makes it look like I didn’t just have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark

I first saw this air styler on TikTok, where I noticed people with all different types of hair singing its praises (check out this vid, this vid, *and* this vid if you don't believe me) — and as someone with very chemically-treated hair, I've been looking for a way to do a low-tension blowout that 1) won't damage my natural wave pattern and 2) actually lasts a few days. And hallelujah, I think I've found it! In terms of air stylers, I've used the Dyson (which didn't hold the style for more than an hour) and the Shark (which got tangled in my hair a lot, unfortunately) — and this is the closest I've gotten to recreating the results of my beloved round brush blowouts with minimal tension. I've been regularly using the curling barrel attachments and have noticed way smoother results + so much less breakage than any of the aforementioned other stylers. 

I love that it "seals" my hair to reduce frizz, and I LOVE the easy, automatic-wrapping feature on the curling attachments (it makes it so much easier to do my hair and scroll TikTok at the same time). I've found that this works best on hair that's about 80% dry and has some sort of styling cream or mousse in it. Personally, I like the Dae cream, but I'm not an expert — just a diva.  

It comes with two curling barrels, a brush attachment, a regular blow dry attachment, *and* a super cute, travel-friendly pink bag to store it all in. It also has a dual-voltage design (which the Dyson and Shark don't have) so you can safely use the T3 on *all* your international travels. So, if you're debating on which air styler to splurge on, there's no question — it's gotta be the T3. 

Get it from Amazon or Sephora for $349.99.

The before and after above shows results after the reviewer used the cream for two weeks.

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97 (also available in a three-pack).

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed Shopping writer Emma Lord loves these toothbrushes: "I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular." 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99 (also available in a pack of four and travel-sized). 

Check out a TikTok of the nausea relief inhaler in action. 

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a pack of three and four). 

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

Promising review: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia

Get it from Amazon for $15.77+ (available in three sizes).

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Promising reviews: "The product came carefully packaged with no damage. It works well, just like I saw on TikTok!" —Amazon Customer

"I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg Ryan Blanton 

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also the dressing at the top makes mixing salad so easy." —Adrienne Williams 

Check out a TikTok of the vacuum in action. 

I just got this and omg...I'm obsessed. I HATE cleaning — and I hate deep cleaning the most. It's too time consuming and it hurts my back, but alas, I am an adult with two cats and a house full of carpet, so I have to deep clean regularly. This was the best purchase I have made in my adult life so far. It cut down the time it takes for me to clean *so* significantly that I barely even register vacuuming as a chore anymore. If you're lazy but also want your house to be clean, just get this now. 

Promising review: "BEST VACUUM I'VE EVER BOUGHT! I moved into a brand new apartment complex that was just built, and after being there for a week with three cats, I decided to vacuum the carpet and rugs. TO SAY MY JAW DROPPED IS AN UNDERSTATEMENT. The suction without a doubt is the best one I’ve ever had (including several Dysons). It is lightweight to push, and going from carpet to wood floors is amazing. The attachments make vacuuming my couch so easy that I’m done in under five minutes!!! BUY THIS VACUUM TODAY!!!" —Skylar Blick

Check out a TikTok of the E.l.f. tubing mascara in action. 

Emma says, "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Emma says, "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Get it from Amazon for $6.98+ (available in two sizes; also available in a pen version and refill size).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25 (also available in bundles with a cute keychain attachment). 

Promising review: "TikTok was right — these actually work. As someone who suffers from dust allergies, I have no idea how I didn't get an air purifier before. Love this product, it's easy to connect and remote manage via the app." —Gil Hirak

Get it from Amazon for $68.94+ (available in black or white). 

Read more about how Epsom salt can help with muscle pain and soreness at Cleveland Clinic.

Check out a TikTok of the foot masks in action. 

Emma says, "I'm a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!"

Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.45. 

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "Love this body wash! I heard so many good things about this one and since I’ve been a steady Olay user and lover for years, I had to try! My skin is so smooth and silky after using it! Plus the scent is divine! I’m now ordering the matching Super Serum body cream to use after my showers! Highly recommend this body wash! You will feel clean and so soft without a doubt!" —Emmy D 

Get it from Amazon for $12.99 (available in four styles for Normal, Extra Dry, Sensitive, and Rough & Bumpy skin). 

Check out a TikTok of the Tumella umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Get it from Amazon for $15.99+ (available in 25 colors and packs of two). 

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a PrepWorks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

Get it from Amazon for $24.99+ (available in seven sets and five colors).

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Dermasuri is a small business that specializes in skincare and personal care products. 

Check out a TikTok of the back scrubber in action. 

Promising review: "I used this back scrubber the day after it arrived, and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed cleaned, too." —Naomi M. 

Promising review: "God himself must use these pillows. I have (or had haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort and the cooling is AMAZING (even with silk pillowcase). Thank you, TikTok, for influencing me!!!!" —Rickie White

Get a set of two queen-size pillows from Amazon for $59.99 (available in three sizes). 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Get it from Amazon for $14.95+ (available in seven scents, four sizes, and a two-pack).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

FYI, if you want to get a deep clean, you might need to do an initial few rounds of this stuff for optimal, sparkly results. After that, Wet and Forget is perfect for weekly maintenance, so you don't have to do that as often.

Promising review: "I had a horrible gray ring in the bottom of my shower that was impossible to remove. I had tried the Dawn dish soap method (with a lot of scrubbing) and had even used toilet bowl cleaner to try to remove the soap scum. My next step was to tear out and replace the shower pan and tile. I figured this was my last chance. I ordered the Wet and Forget Shower Spray and really coated the shower walls and floor pan and walked away. I CANNOT begin to tell you how happy I was to rinse down the walls sometime later and watch all that crud roll right down the drain!! This is the best product I have ever used in my life!! Works great and no toxic fumes!!" —Amazon Customer

Get it from Amazon for $19.99 (available in two scents, a two-pack, and a refill size).

Promising review: "Do you have a stinky garbage disposal? If so, get some of these. They are cheap, smell nice. And the foaming action really provides you with a visual they are cleaning the drain. After using these the garbage disposal seems smoother (fewer strange noises, like it's been lubricated). I'd recommend these over Plinks any day as I feel the Plinks only hide smells whereas these foaming packets actually clean the disposal."—Sugacookie

Get a pack of four from Amazon for $7.64.

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in five colors). 

Check out a TikTok of the multi-flashlight in action. 

Promising review: "This tiny, affordable flashlight is the most versatile light I've ever seen. It's small enough to disappear in a pocket. The dial-a-lumen brightness wheel saves battery by allowing you to pick exactly how much light you need fast, and the selectable multicolor LED mode is so handy! Use it as a travel light, swivel the clip for attaching to a shirt pocket or the brim of a cap, use the color wheel secretion to perfectly light your face during video calls, use the red and amber safety flasher mode while riding rental bikes or scooters, or place the magnetic base on the hood of your car for hands-free light for auto work." —Chris M. 

Get it from Amazon for $19.96+ (available in four colors). 

Check out a TikTok of the CeraVe Balancing Air Foam Wash in action. 

Promising review: "I have super oily skin and this face wash is amazing. Totally controls the oil on my face. I love this face wash. I already use CeraVe products, but this face wash is by far the best for controlling oil on my face." —TW 

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

"One of the best facial sunscreens I've ever used. The design is amazing and contours your face perfectly. It works well on its own or layered under makeup. No issues with clogging my pores or breakouts. I wore it on a trip to Mexico, and it did its job flawlessly. I will repurchase again and again." —Tlong

Get it from Amazon for $16.38 (also available in two-packs). 

Check out a TikTok of the arm twister in action. 

A training guide is included to show you all the ways you can use it and adjust it! 

Promising review: "This is one of the best products I have ever purchased from Amazon. It works very well. It is fun and easy to use. It's simple to adjust the weight resistance, and the resistance has a wide range of choices. The foam is very comfortable on my hands and arms. Solid, sturdy construction makes me feel confident when using it. I definitely recommend it as a way to stay toned and active for anyone wanting to start something new. My results were almost instant. It can be used sitting in place or standing." —Michael 

Promising review: "All my life, I've used a rag for cleaning my face. I started having breakouts. I saw this on TikTok, so I decided to purchase. Since I've been using these, I no longer have breakouts. The towel is soft to the skin and works very well since I have sensitive skin. I will most definitely purchase again." —India Freeman

Get a set of 50 from Amazon for $17.95. 

Check out a TikTok of the Airplane Pockets tray table cover in action. 

Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

Emma says, "I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves!"

* I Spend Wayyy Too Much Time On TikTok, So Trust Me When I Say These 28 Products From There Are Really Cool

* Korean Skincare Products So Effective, It’s No Wonder They Went Viral On TikTok

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* TikTok-Viral Products That Reviewers Say *Actually* Work

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.