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Confidence is gorgeous, and your makeup’s about to be, too!

I have been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods, and have been featured over the past two decades in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider.

Promising review: "I loooove this shadow stick!! It’s perfect for someone like me who wants to have a 'makeup look' without actually putting on a ton. I’m not the best at eyeshadow, but this helped elevate my look a ton!! It’s perfect for the no makeup look days and perfect if you want to add it on top for a shimmery pop. Very blendable, color is accurate and gorgeous, seriously glides right on!" —A

Get it from Amazon for $9+ (available in 20 colors and packs of one, two, or three)

Promising review: "I love Cloud Paint because of how natural it looks on my skin, how easy it is to apply, and how cute the color is — I look like I’ve caught the sun (minus the skin damage). Glossier makeup enhances my natural features and helps me to feel like my best self on my best day!" —Beka S.

Get it from Glossier for $24 (available in 11 blush shades and five bronzer shades)

Promising reviews: "I am new to using makeup, so wanted minimal coverage, hence this feels like the perfect match (#4), I love the glow!!!" —AES00

"Love this highlighter! First, it lasts all day, and the amount lasts for a good chunk of time. It’s easy to apply just a few dabs, and you're shining like a diamond. The cream is super lightweight with no cakey appearance or feel." —kdgsteller

Get it from Amazon for $13.62+ (available in five shades)

One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two; one for each eye.

The Flick Stick comes from New Zealand-based brand and small biz, Lovoir Beauty. 

Promising review: "Got this before a trip I took a few days ago. I have never been able to do wing eyeliner properly, so I was excited to try this. It's very pigmented and goes on beautifully! I've tried other liquid eyeliners before, and they were so watery and not close to the dark black I wanted at all, but this product was great. I did my makeup and put this eyeliner on at 9 a.m., traveled two hours, walked around a city for about three hours, and it was warm, so I was sweating, and then went to an NBA game. After all that time (about 16 hours!), the eyeliner was just as perfect as I had put it on! I love this product and can't wait to use it more often!" —Elizabeth

Get a set of two from Amazon for $17.99+ (available in three sizes and a combo pack). 

Promising review: "This eyeliner corrector is an absolute game changer! It is extremely easy to use and can fix eyeliner mistakes impeccably. Due to the shape of the corrector, it can correct thin and thick lines. After using it, be sure to clean the pen!" —Linda

Promising reviews: "Shape Tape is my absolute favorite concealer! It hides discoloration and keeps your eyes looking bright! It's easy to put on and blends extremely well." —Cherry L1

"There is a reason the Tarte Shape Tape Concealer has a cult following. It works. It does exactly what it’s supposed to do. The formula is perfect. It provides high coverage without requiring a heavy application of the product. Just a few dabs are usually enough to cover my entire face, but if I need more coverage, it’s buildable. It doesn’t feel heavy or cakey on my face, and it does not dry out." —Fancy Glasses

Get it from Amazon for $32 (available in 47 shades).

Promising review: "Benetint is a great little adjunct to putting on your makeup. I use only 2–3 drops on my cheeks, which is more than enough, and it is quick and easy to use. Because it is a stain, be careful not to put too much on. It looks completely natural and streamlines the time it takes to get ready." —farmgirlsue

Get it from Amazon for $26.45+ (available in three sizes and four shades).

Promising reviews: "My skin is oily, and at the end of the day, my eye makeup looks bad. I started using your primer, and what a difference. Now my eye makeup still looks good when I get home from work. Can’t believe the difference. I love it!" —Deb Rubin

"Works just as good as Urban Decay! Easy application, makes eye shadow even and long-lasting! Stays put all day and night." —Melissa O.

Get it from Amazon for $13.99+ (available in four shades).

Promising review: "This palette is gorgeous! The colors are amazing, matte and shimmers. So many looks with this palette, and the colors blend like a dream. This is my third PML palette, and I love every single one I have. I love bold looks, and this is perfect! —Antique Flowers

Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even-4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m. The 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams

"Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands, and I've been experimenting with colors I've never worn before!!" —Mary Diamond

Get it from Amazon for $9.99 (available in two versions). 

Promising review: "I had been searching for a Maybelline mascara that could truly last all day, and this one exceeded my expectations. I work shifts longer than 10 hours, so I need something that stays put. I apply it around 7 a.m., and by the time I get home and shower around 9 p.m., my lashes still look defined, long, and intact without flaking. What I love most is that despite its long wear, it removes very easily with water and doesn’t pull out or damage my natural lashes, which is very important to me. As for the results, it gives a beautiful lengthening effect that looks natural. It’s not the most volumizing mascara, but it really enhances the eyes without clumping or feeling heavy." —Melissa Jacomino

Get it from Amazon for $6.99+ (available in 10 shades).

Life Hack: A dry spoolie is also great for removing mascara that's transferred to your lid during application. I do this all the time! 

Promising review: "Honestly, ABH brow brushes are far superior to any other brand. I’ve tried E.l.f., MAC, you name it. ABH is super high quality and nice and firm without being too soft, so you get a nice straight line. The size is perfect and easy to hold, and the thin lines you can create are so easy with this brush to do hairlike brush strokes. I have shaky hands most of the time, but this brush definitely helps to create flawless lines. Highly recommend." —Valerie

Promising review: "I have been using Nyx lip gloss for so many years I cannot begin to count, and for many of them I only purchased the PERFECT color, Creme Brulee. I'd read somewhere that it was a great, inexpensive lip gloss choice, and once I tried it, I was hooked! I now own many — one or two at home, one at work, one in my purse, one in the car. It's just the best shade on all skin tones, a subtly sexy, pretty shade that you can layer over literally any color of lipstick or just wear on its own for your "no makeup" days!!" —Rhonda

Get it from Amazon for $5.97+ (available in packs of one, two, or three, and 40 shades).

It comes with a precision cover to help you shape your brows to the exact shape you want. Or leave them just how they are. Remember, removing facial hair (or any hair) is optional, not necessary!

Promising review: "Plucking the more egregious of my thick black hairs is at least a 2–3x/week effort. I opened these rather hesitantly — I mean, they are sharp blades going on your face — took a sip of Prosecco for courage, washed my face, and started shaving. I could not believe how easy and quick it was. After a couple of swipes down my cheek, I noticed that it was done. I thought it was going to take a lot more skill and time. First complete face shave (full cheeks, upper lip, lower lip, jawline) over and done with in less than three minutes with outstanding results. So much easier than tweezers and depilatories!! Wow." —Tara D.

Get a three-pack from Amazon for $5.97 (also available in a pack of nine).

Promising review: "If there were a 'hall of fame' for blush, Nars Orgasm Blush would absolutely be front and center! It somehow flatters every skin tone without looking too heavy, too sparkly, or too flat. If you want a blush that instantly makes you look peachy-pink GOLDEN and just a little more put together, this is it. Worth every bit of the hype." —Amy

Get it from Nars for $36 (available in 35 shades).

It's formulated with nourishing ingredients like green tea, chamomile, and cucumber extracts!

Promising review: "I’ve tried many setting sprays and powders, but this spray truly impressed me. My skin usually starts to look shiny by midday, and I end up reapplying setting powder more than once. With this spray, that problem is solved. I apply my makeup as usual, use a little setting powder, and then mist this on top. From morning until evening, everything stays in place without touch-ups.

"What I love most is the finish: it feels mattifying rather than drying. My skin doesn’t feel tight or sticky — it just looks smooth and fresh for hours. I’ve also had zero issues with irritation or breakouts, which is a big win for my sometimes-sensitive skin."If you struggle with makeup fading or shine throughout the day, this setting spray is an easy, effective solution. I’m genuinely delighted with the results." —Azeena Preston

Promising review: "This K-Beauty powder is amazing! It instantly controls shine without leaving my skin looking flat or dry. The ultra-fine texture feels super lightweight and smooth, and the Blue Hyaluronic Acid keeps my skin comfortable while still giving that soft, semi-matte finish. I love how it blurs pores and sets makeup perfectly, lasting all day without caking. The velvet puff makes it easy to apply on the go too. A must-have for anyone who wants shine control but still wants a natural glow." —Thought You Oughta Know

Promising review: "The EcoTools makeup brush set is a fantastic choice for anyone — whether someone is just starting out or has been using makeup for years. I gifted this set to my granddaughter as she’s beginning to dabble in makeup, and she absolutely loved it. I own the same set myself, and the brushes perform beautifully every time. They’re soft, easy to use, and blend products effortlessly. Another big plus is how well they clean — they wash up nicely and keep their shape. A great, reliable set for all ages." —Patti

Promising review: "Nudestix is my favorite go-to blush. I've tried other brands and always come back to this. All the colors are great. Easy to apply and lasts a while. A little goes a long way." —Pamela

Get it from Amazon for $25.90+ (available in 10 shades).

Promising review: "I’ve tried so many red lip products and most of them either transfer, fade, or require constant touch-ups. The Sacheu Stay-N Lip Stain in Get REDy completely changed that for me. The felt-tip applicator makes it really easy to apply precisely — I build it up in light layers until I get the intensity I want. The shade itself is a true classic red, not too cool or too warm, which makes it surprisingly wearable. It dries down fully matte and genuinely does not move. I ate, drank coffee, and went about my whole day, and it was still there. If you’ve avoided red lips because of the upkeep, this is worth trying. The color payoff, longevity, and precision of this stain make it one of the best I’ve used at this price point." —Nicole

Get it from Amazon for $14 (available in 10 shades).

Promising review: "This foundation is like the best kind of witchcraft! For reference, I have mature, redness-prone skin with age spots, scars, and active blemishes. The color-matching formula actually works — it blends into my skin and adjusts to a really natural shade without looking orange or too dark. It gives a beautiful light-to-medium coverage that evens everything out while still letting my skin look like skin. What I love most is how well it works on mature skin. It doesn’t settle into fine lines or creases, and it has a soft, dewy finish that makes my skin look fresh without feeling sticky or heavy. It’s lightweight, comfortable to wear all day, and gives a very natural glow." —Central Florida Big Dog Mom

Get it from Amazon for $39.99 (available in two shades).

Promising review: "I’d like this product a lot for several reasons. First, it comes in an array of colors, so you’re able to choose the color that matches your needs, unlike several other manufacturers who have fewer offerings, especially for blondes. Second, the brush is just the right size. It’s not too thin. It’s not too thick, so you’re able to apply the gel and smooth it out perfectly with the brow brush that comes with the product. Lastly, this product is never clumped on me. It’s a very easy application. I highly recommend." —Stewart-Perez

Get it from Amazon for $21.50+ (available in four sizes, a two-pack, and nine shades).

Promising review: "I'm not the most skilled at makeup. I did half of my face in like 10 minutes with my fingers just to write the review. I started with Julep duo sticks (shimmer taupe and stone), added the powders on top, used Laura Geller stick and powder in their only color that wasn't warm for liner. The neutral COVERS MY VEINS ON MY EYELIDS! No foundation." —Veronica

Promising review: "This lip balm is such a pleasant surprise. The formula feels smooth and nourishing without being greasy, and it gives just enough moisture to make lips look nice and soft. It adds a natural flush that brightens the face while still feeling effortless and low-maintenance. Perfect for everyday wear when you want something polished but not fussy. I love that it balances comfort, hydration, and a beautiful color all in one swipe." —mc

Get it from Amazon for $5.88+ (available in eight shades).

Promising review: "I’m really impressed with this primer! The gel texture feels refreshing and hydrating on the skin, and it grips makeup so well that it lasts all day without sliding. I also love that it has 4% niacinamide — it helps even out my skin tone and adds a natural glow over time. It makes my makeup look smoother and stay put while giving skincare benefits. Definitely one of the best affordable primers I’ve tried!" —Yudy Izquierdo

Get it from Amazon for $7+ (available in two sizes).

Read more about how biotin can help with hair growth at Cleveland Clinic. 

Promising reviews: "I know it’s expensive, but I went from puny lashes to nice full lashes after using this. I didn’t repurchase (I kept telling myself it was too expensive), but within a month or so, I was back to puny lashes again. Never again. I will always have this serum on hand. My lashes grew and filled out. I experienced no irritation, and it was as easy as pie to use. It’s unscented, and it feels like putting water in your lash line. But the magic? Undeniable. I love this stuff. Expensive but worth it. In the first week or so, you need to do it every day. After that? A couple of times a week to maintain. It’s SO good. I’ve turned my girlfriends on to it, and they feel the same. And for good reason. It works." —DC

Get it from Amazon for $29+ (available in three sizes).

Promising reviews: "If there’s one lip liner you need, it’s this one! It’s so creamy and doesn’t settle into fine lines! I’m usually so picky about nude shades but this one is the PERFECT nude liner and it’s definitely going in my daily makeup routine!" —Kelly

"I loved how easy it was to apply and the shade of this color! It makes my lips stand out and appear plumper!" —londynliquinn

Get it from Amazon for $18 (available in eight shades).

* K-Beauty Products With Jaw-Dropping Result Photos

* Beauty Products You’ll Instantly Become Attached To Because They’re That Good

* High-Maintenance Products That'll Let You Stay Low Maintenance

* Beauty Products So Effective, They’re Basically Casting Spells On Reviewers

* Products That’ll Have Your Makeup Looking So Good, You’ll Have Everyone Begging You To Share Your Tips

Plus, eye makeup, new releases, mini-sized items, reader favorites, and finds from Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.