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“Legit magic in a bottle. Wish I could order this stuff by the gallon.” —one reviewer

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Promising review: "I’ve tried SO many hair oils, and recently, I decided to prioritize my hair health/growth and was in need of a new oil. I wanted something that would actually hydrate/moisturize while smoothing. This is the BEST oil I’ve ever used. Smells great, and genuinely leaves my hair so soft! First time using this line, and definitely interested in checking out other products. 10/10 recommend." —LexD

Promising review: "This is exactly what I wanted! I love the vanilla cashmere lotion so much and was excited to try this body spray. It is the exact same smell as the lotion. The bottle is a large size for the price, and I think it will last quite a long time. I spray this in my hair and the scent lasts most of the day. I will definitely be repurchasing and trying other scents as well!" —Abigail Marie

Price: $12.89 (available in eight scents)

Promising review: "I’m obsessed with this intensive hair repair mask. It leaves my hair feeling incredibly soft without weighing it down, which is hard to find in a deep treatment.

"The scent is amazing and makes the whole experience feel a little more like a treat. My hair feels smoother, healthier, and easier to manage after using it.

"I’ve already purchased it three times, and I’ll definitely keep coming back to it. Overall, a must-have for soft, nourished hair without that heavy feeling." —Emily Shannon

Price: $9.97 (available in three other styles and in multipacks)

Promising review: "Love this product, I'm finally enjoying my curls without the hard styling work. My waves are bouncy and last for days. I'm in love!" —Samantha Cuello

Promising review: "I have permed hair with 3b curls, and this is the best mousse I have found! It does not leave my hair sticky or stiff, it’s very moisturizing, and the foam has a great consistency. The scent is light and pleasant, and this is my new go-to for both freshly washed hair and the day after re-boost. So glad I found this!" —Tonii

Promising review: "I loved this brush! From the first use, I noticed how well it defined my curls without disrupting their natural pattern. It’s perfect for evenly distributing product and shaping each curl smoothly and frizz-free. It also helped reduce shrinkage and gave my hair a more controlled, styled look. Highly recommended for anyone looking for more defined, bouncy curls!" —Wilma

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising review: "I can finally see my baby hairs growing back after a couple of washes! My hair began to fall out last winter from stress/poor diet and I have seen a DRAMATIC improvement from when I first started using this product a year ago. My diet hasn't improved much and like everyone else, I am still under a lot of stress, so I can sincerely say this product is the closest thing I've found to magic in a bottle. I typically use the shampoo every other day along with the biotin conditioner 3x a week. I've been buying this shampoo for almost two years now and I wouldn't know what to do without it." —Chelsea

Price: $14.95+ (available in eight scents, four sizes, and in two-packs)

Oh! *And* Kitsch is an LA-based, woman-owned biz!

Promising review: "LOVE these clips! They sit flat against the back of your head, so you can use a headrest or lie down with it in. The many teeth hold my hair securely without being heavy or pulling. It’s so secure, I think I could actually run with it in, and it would stay put. I have long, thick hair that would frequently fall out of other/traditional claw clips. The medium size holds my hair, but barely, so I got the large, and it holds no problem. The small works great when I’m just wanting to hold my hair half up. Really LOVE these clips and wonder where they’ve been all my life. :-)" —D.Hawkins

Price: $7.99+ (available in three sizes and five colors/prints)

Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hairspray and this even smells nice. I believe it’s a light coconut smell. Overall satisfied and you don’t need to use much. I took it with me on vacation and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

"Sculpting magic. ✨ I recently purchased this hair wax, and I'm thrilled with the results! The hold is fantastic and it provides a natural look. Definitely a game changer for styling my hair. Highly recommend!" —Amazon Customer

Check out influencer Bretman Rock's Coachella hair transformation using this crimper on Instagram!

Promising review: "Okay, this Wavytalk hair crimper is SOOO good. 😍 I did not expect to love it this much. It gives the most perfect beachy waves in literal minutes, and makes it look like you actually put effort into your hair (even when you didn’t).

"It heats up super fast, and is really easy to use, even if you’re not great at styling. The waves come out soft and bouncy and last all day without looking stiff or crunchy.

"Also, it adds so much volume, which I’m obsessed with. My hair looks fuller, thicker, and just overall way more styled. I’ve gotten so many compliments every time I use it!

"If you want that effortless, trendy, wavy look, this is 100% worth it." —Jenn Nowak

Price: $59.99 (also available in a bundle)

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another bottle. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it throughout the day. My hair is softer and doesn’t seem as frizzy as before. I put it on after washing my hair, and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I’ve been using it pretty consistently since purchasing and I’ve barely made a dent in it. Love it!" —Noley

Price: $13.99+ (available in eight other formulas)

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on my scalp and ends before I wash my hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

"I hardly write reviews... but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week. It's just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this... hats off!!" —Dee

This also comes with two satin scrunchies. So, I bet you're thinking *how does this baby work?* Start with slightly damp hair. Position the curling rod in the middle of your head and secure it with a claw clip, then begin to wind one side around the curler. Once you get to the end of your hair, wind it with scrunchies and do the same on the other side. Take it out the next morning, and enjoy your voluminous, gorgeous curls!

Promising reviews: "I was a little skeptical but finally decided to jump on the heatless curls bandwagon, and I'm glad I did. I have very fine hair, and it is a struggle to get it to hold a curl (if you know, you know!) But this really does work. I learned a couple of keys — my hair has to be slightly damp, almost dry, and I have to wind it tightly. When I do this, I get beautiful curls that last. I'm very pleased; it's not super uncomfortable to sleep in, and I've noticed way less frizz and more volume in my hair since I've started using this. If you're on the fence, go for it!" –Gracenotes

"Just like magic! My hair won’t hold a curl, but with this product, it did!! Amazing! Beautiful and lasting curls. Love this product! You won’t be disappointed." —Caroline weinstein

Promising reviews: "Best hair ties around! If you haven’t tried them yet, you need to! They won’t tangle in your hair, and don’t crease, but they have the best hold! I have long, thick hair, and I use these all the time — gym for a tight pony, or work for a bun. They last forever! Never had one break."—Libby

"These are the best hair ties I’ve ever used! I have thin hair, and most bands either slip out or are too tight and cause breakage. These Gimme Beauty bands hold my hair securely without pulling, and they stay in place all day. They don’t leave creases, and they’re so comfortable that I forget I even have one in. The quality is excellent, and they last much longer than regular hair ties. I’ll definitely keep buying these — perfect for anyone with fine or thin hair." —Sarah Craft

Price: $7+ (available in five color sets)

Promising review: "I love these boho hair ties. They’re super cute and easy to toss on my wrist, so I can have a ponytail anytime I need without it looking like a 'ponytail bracelet.' They hold my hair well without damaging it, and the soft nylon is comfortable and durable. Stylish and practical!" —Caty Steward

Price: $6.49+ (available in seven color/style sets)

Promising review: "A little goes a long way. I was skeptical at first, but by far, this is one of the best dry shampoos I've tried. You really can't beat it at this price point. It leaves your hair shiny, soft, and smooth. The other dry shampoos I've tried always dulled my hair, and I could feel a powdery coating on my hair. Not this one! This leaves my hair feeling like I just washed it. It smells great, too. Would totally recommend! (For reference, I have thin, straight, highlighted hair that tends to get oily at the scalp quickly)." —Sarah Granillo-Ramirez

According to reviewers, this cream will also add a little volume to thin, fine hair, or enhance the waves in those with thick, curly hair.

Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while my waves resemble curls but the frizz is always there. I've only used this product one time so far and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes I caught a glimpse of my hair in the mirror and I was amazed. It looked styled rather than a ratty mess. I slept on it and it still looked great in the morning!!!" —mich0610

Promising review: "This is so much more than I ever hoped! I am a senior that has struggled with fine, thin hair for my entire life. I have used every volumizer and mousse available to no avail. This works like a charm! Gives great lift without making my hair look and feel dirty. Actually getting compliments on my hair!" —Sll

Promising review: "I do not typically write product reviews, but this brush is amazing! It easily glides through and detangles wet or dry hair, and really helps eliminate frizz and flyaways. Had a friend almost take it from me because it went right through her thick hair extensions without snagging or getting caught. The in-brush storage is genius too — no more fumbling around searching for accessories! Will be buying more as gifts." —Stefanie Genovesi

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising review: "I’ve been using this rosemary root enhancer for a few weeks and really like how light and refreshing it feels on my scalp. The spray absorbs quickly, doesn’t feel greasy, and leaves my hair feeling clean and hydrated.

"I’ve noticed less shedding, and my scalp feels healthier overall. The rosemary scent is natural and not overpowering. It’s very easy to apply daily, and I appreciate the clean, plant-based formula.

"Hair growth takes time, but so far this product has helped improve scalp condition and made my hair feel stronger at the roots. I’m happy with it and would continue using it." —Shohida

Promising review: "AMAZING! This is my new [go-to] styling tool! It was so easy to use, and I mean that because I don’t know how to curl my own hair with a typical curling iron. This is so beginner-friendly, and a time saver. My hair comes out perfectly every time, and I don’t have to worry about burning myself or looking like a mess afterward. Just curl your hair, brush the curls out so they are not so tight, add whatever product you want, and voilà, perfect curls! I will recommend this to all of my girlfriends." —Elyse Feliciano

Price: $56.99+ (available in two sizes and four colors)

Promising review: "I'm a nursing student and have to wear my hair in a bun every day. I've tried all the bun makers, watched YouTube videos, and spent way too much time getting my hair into a bun. I was able to make a pretty bun that was secure in under 30 seconds. I thought it was a fluke, so I did it again, and then again. I just ordered two more packs because I know if I lose one of these, I'd have to tear the house down looking for it. I have hair to my mid-back, and three of these worked perfectly for me. If I can get my hair in a bun in under 30 seconds, trust me... anyone can." —Tina

Price: $7+ (available in two colors and in a two- or three-pack)

Promising review: "I’ve been using the Boldify Hairline Powder for quick root touch-ups, and it’s honestly been a lifesaver. It blends really naturally and fills in thinning spots without looking fake or chalky. The coverage on grays is solid, and I like that you can build it up without it getting heavy.

"It holds up well throughout the day — even with a little sweat or humidity — and doesn’t flake or transfer much once it sets. Super easy to apply, and it only takes a minute before heading out.

"If you want something fast, low-mess, and actually effective for covering grays or sparse areas, this is definitely worth trying." —Samantha

Price: $17.59+ (available in 20 shades and four sizes)

Promising review: "In my younger teen years, I had CURLY hair, but as I hit my '20s and started highlighting my hair, somewhere along the way the curls became a very limp, wavy frizz. Thanks to TikTok, I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair, making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis

Price: $23.95+ (available in seven colors/designs)

Promising review: "I like wearing my hair up, and these clips are so pretty and hold my hair in place perfectly. The colors are bright and look so much better than a regular clip. I may buy some different styles later. I got the butterflies and orchids." —Jackie2623

Price: $6.99+ (available in eight styles)

Promising reviews: "I almost want to gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

"I originally bought this for a month-long trip to Australia (that began with five days of camping without much time to stop by a store). I wanted something small and non-aerosol (because, travel), and I hate applying powder by hand and didn't want to bring an application brush. The application sponge is great, and the powder itself is also magic. I was a DAILY hair washer most of my teenage and adult life, but now I can go an entire WEEK with this stuff (and other mindful habits like night braids). I really love it." —Bre

Price: $13.59+ (available in eight shades and in multipacks)

Promising review: "Saw this product along with a ton of great reviews online and had to try it. My hair has been so full of static and frizz lately so I was hoping something like this would work. I use A LOT of product because my hair is so thick, wavy and long (down to my butt), so my first concern was that I would have to use the whole bottle. I was actually surprised. I shampooed, then used this in place of conditioner. I only used about two pumps for my whole head. I get off task easily so instead of massaging it in for eight seconds, it was more like 30. The product is watery, so it distributed very nicely. As you're massaging it in you can instantly notice a difference. My hair already started feeling silky and less tangly. The only thing I wasn't a huge fan of was the smell. It's not a bad smell, just very strong. After i got out of the shower I took my Wet Brush to my hair and let me tell you....freaking effortless!!! I was amazed. I then blowdried and flat ironed my hair. Any other day when I would do this process it would take at least an hour and a half (no, that's not an exaggeration). You ready for this??? 35 MINUTES!! FROM SHOWER TO STRAIGHT! I haven't had a problem with frizz or static yet and used no other products in my hair. I don't know what kind of sorcery this stuff is, but I'll definitely be buying bottle after bottle." —Carissa H.

Check out a TikTok of the SoCozy Curl Spray in action.

Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. 

Promising reviews: "I feel like I have tried every product on the market for detangling curly hair on my 2-year-old daughter. This is the BEST purchase and product ever!! I spray to detangle after a bath at night, and then re-spray the next morning before school after getting dressed. It reworks its magic the second time around, and she arrives home with her hair so bouncy, and the curls are so tame!!" —BK

"Alright, folks, gather 'round for the comedy show starring this Leave-In Hair Detangler for Curly Hair! And just to clarify, I'm not being bribed to say this – this is an unpaid review. So picture this: my hair, usually a nest of rebellious curls, meets this detangler, and it's like they're at a peace conference. No more morning showdowns, no more tangled drama. It's like the hair angels sprinkled magic dust on my locks. I don't know what's in this stuff, but I suspect it's a mix of wizardry and unicorn tears. I mean, it makes combing through my curly jungle a breeze — a hair-raising experience in all the right ways! Now, I've tried some wild hair products in my time, but this one? It's the real deal, folks. If you've got curly chaos up top, give this detangler a spin. It'll turn your daily hair routine into a comedy show with a happy ending – no bad hair days here! 💁‍♀️🪄"—SKrebs

Price: $7.49+ (available in two sizes and in multipacks)

BuzzFeed Shopping editor Maitland Quitmeyer says: "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually, the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom, and now she's in love with them, too!"

Promising review: "My hair has never been better! I got this because of TikTok, and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

Price: $6.99+ (available in four sizes, 30 colors, and individually or in a set of two or four)

Although I have not tried these particular clip-ins, I have tried synthetic clip-ins, and they do tangle easily (*most* if not all, synthetic hair does). They aren't meant to last super long, so don't expect them to last you forever, especially if you plan on constantly wearing them. With synthetic hair, I typically toss it after about a month (I don't wear them consistently though). Also! Reviewers with thicker hair recommend getting two or three packs for a fuller look.

Promising review: "I have short hair. Like right below my ears. I have gone platinum, and in the process, I lost a lot of it. I got some real human hair extensions, and, umm, they didn’t work out. I was on BuzzFeed and saw these, but I didn’t expect much for $10. But wow. They really feel like real hair. Not heavy and matched perfectly. Wow. Really impressive!" —Loree Estrada

Price: $9.99 (available in lengths 12"–24" and 30 shades)

Promising review: "I love this SO much! Definitely get this one if you have long/thick hair. I tried some other smaller ones, and they did not hold up. It is super elegant and quick. I can do my hair in less than a minute! It holds my hair really well, and my hair's super thick. It will stay all day! It’s a good size and great price for how much I use it. It definitely takes a bit to practice putting it in your hair, but once you get it down, it’s so easy and cute! Perfect fix for a bad hair day." —W.N.C.M.Sanchez

Price: $9.93+ (available in seven colors/styles and in a two-pack)

Dae is a small biz that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Price: $30 (available in sets with other products)

Promising review: "Absolutely love it!!! Usually, hair oils make my hair greasy, but not this hair oil. It feels like my hair absorbs the oil, and it makes it so shiny and soft. I noticed my curls look more defined after using it.

"Another thing I liked was the scent. It's a subtle, but long-lasting scent. Not overwhelming. Price was very reasonable." —Yesenia Ramirez

Price: $16.99+ (available in four scents and two sizes)

Read more about how ketoconazole can help combat dandruff at Cleveland Clinic.

The brand recommends using it every three to four days for up to eight weeks for the best results.

Promising review: "This shampoo really works! After just a few washes, I noticed a huge reduction in dandruff and itching. The 1% ketoconazole formula is strong enough to control flakes, but still gentle on the scalp. It lathers well, has a clean scent, and leaves my hair feeling fresh and nourished. I use it twice a week alongside my regular shampoo, and it keeps my scalp clear and comfortable." —Amin wakaly

Price: $15.88 (also available in a pack with conditioner and in a two-pack)

Promising reviews: "I saw this little thing all over TikTok, and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend it to anyone. Don’t hesitate." —Z

"I have suffered from dry scalp and dandruff for years. I recently shaved my head and realized just how bad my scalp really was: red, irritated spots everywhere became very easy to see with my short hair. After using this product along with a coconut oil moisturizer for three days, my scalp is already healing. The product is easy to hold, easy to clean, and feels great on an itchy scalp. I also don’t have dandruff flakes at all anymore. Trust me, you won’t regret purchasing this product!" —Britt

Price: $6.49+ (available in three colors)

Promising review: "This foam works really well for defining curls without needing a diffuser or a ton of effort. It’s lightweight, doesn’t leave hair crunchy, and helps keep curls in place while reducing frizz. For Florida humidity, it actually holds up better than I expected. A solid air‑dry product if you want something quick and easy that still gives good curl definition." —Adam

Promising review: "At home, I use a $100+ iron, so I didn't have high hopes for this one. However, I was traveling to Europe and needed a more compact one that I didn't need to worry about breaking in case my adapter didn't work. This flat iron surpassed my expectations! It takes a little longer to flat iron my shoulder-length, medium-thickness hair, but given the smaller plates, that would be expected. It did not excessively extend my morning routine by any means. It's hot enough that I don't need to make extra passes, so that cuts down time, too. I would highly recommend this travel iron — can't beat the price, size, and how well it works!" —Lisa

Price: $17.39+ (available in three colors)

Promising review: "These are amazing. They have enough grip, but not too much. When removing, they don’t pull or separate curls, causing the hair to become frizzy.

"Worth the money. Have tried several on Amazon and these by far are the best." —Mindy Marie Casas

Price: $9.99 (available in 11 color sets)

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.